Professional Documents
Culture Documents
Memo To Leadership Committee 05-16-13
Memo To Leadership Committee 05-16-13
OWING.Thisisthemostimportantmeasureof campaigncompetitivenesstheamountofmoneyeachcampaignwillhaveavailabletospend:private fundsraisedplusexpectedmatchedfundsminusmoneyspent.AsoftheMay11filing,theSquadron campaignhasapproximately$647,000moretospendthantheSaujanicampaign,and$1.1millionmore thantheJamescampaign. Giventhetrendofthelasttwofilings,Squadronmayexpandthisleadtomorethan$1millionand $1.5million,respectively,bySeptember10.Thistranslatesdirectlyintomorevotercontactonthe doors,onTVandinthemail. Ourleadislargelybasedonafocusongrassrootsfundraisingthehardest,andmostrewardingworkof thecampaigntheworkthatsomanyofyouhavebeenengagedin. THETRENDLINESFAVORUS.Thebestnewsforthenearfutureisvisibleinthetrendsamongthe candidatesfundraising.Weraised26%morethanthepreviousperiod;theSaujanicampaignraised 31%lessthepreviousperiod;andtheJamescampaignraised$86,074$31,476morethantheprevious period. OURBURNRATECOMPARESFAVORABLY.Mostsurprisinglytous,weareseeinganimportanttrend emergingonthespendingside.WhiletheSquadroncampaignhaskeptitsspendingunder$50,000per month,theSaujanicampaignspent$318,294inthemostrecent2monthfilingperiod,andspentmore thantwicewhatitraised. Danielscampaignisfiringonallcylindersbecauseofyou.Ifwemaintainourpaceandpresenttrends continue,DanielSquadronwillbethenextPublicAdvocateoftheCityofNewYork.Therawnumbers arepresentedinatablebelowforyourreview. DanielSquadron ReshmaSaujani LetitiaJames Fundsavailabletospend* $2,327,365 $1,680,462 $1,203,104 Privatefundsraised $1,196,245 $1,139,290 $607,905 Expectedmatchingfunds $1,420,866 $1,045,626 $932,238
DanielSquadron ReshmaSaujani LetitiaJames Totalraisedmostrecentfiling $211,537 $153,991 $86,074 Totalspentmostrecentfiling $83,586 $318,294 $54,062 Fundraisingtrend** +26% 31% +57% Spendingtrend*** +63% +277% +20% *Fundsavailabletospendmeanstotalprivatefundsreceivedplusprojectedmatching funds,minusexpenditures. **Fundraisingtrendmeansthepercentagedifferencebetweennetfundsraisedinthe currentperiodcomparedtothepreviousfiling. ***Spendingtrendmeansthepercentagedifferencebetweennetexpendituresinthe currentperiodcomparedtotheprevioustrend. Thankyouforallyouredoing!