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Freezo: OZ Pure Water 2 Ignis and Chill OZ
Freezo: OZ Pure Water 2 Ignis and Chill OZ
OZ2
OZ2
FREEZO
BUSINESS PLAN
a new range of consumer products into the market hoping to allure the needs of Indian customers. Range of products include: filter bottle low cost thermic bag and innovative bottle with an ice cube container
Introducing
It has a two way water filtration system and is unlike the other existing filters It works on activated carbon and iodine granules and a ascorbic acid granules . It is eco-friendly by reducing the usage of plastic it will be sold for a retail price of anywhere between Rs 350 rs 400 of which the cost price is Rs 250 . external manufacturers
OZ2 Freezobottle
A
low cost bottle which has a small thermic container which keeps ice cubes cool for hours and hours. The working principle of this bottle is Twist and see the Magic . The thermic region is made of Insulator pads. Eco-Friendly
The
Marketing Strategies
OZ2 Pure Water Online Marketing Collaboration with NGOs Retailers Expo Promotional Advertisements
Oz2 Ignis and Chill Online Marketing Retailers Promotional and sales activities at places such as railway station and airports.
Online Marketing Retailers Export Promotional and sales activities at places such as railway station and airports.
Sales in Collaboration with cafeterias
finances
Initial
investment: for all 3 products :40lacs Product A(pure water): 15lacs(6000 units) Product B(ignis n chill): 7 lacs (8750 units) Product C(freezo bottles:15lacs(11538 units) Marketing budget =rs3lacs
THE END