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Marketing Metrics and Marketing Profitability : Question 3

SIXTH EDITION

MARKET-BASED MANAGEMENT
"Marketing needs financial-return metrics to demonstrate its contribution to company profits." - Roger J. Best MBM Book Marketing Performance Tools Previous Editions Author Feedback Home How to Use Login

Analysis

Scale

Millions

$2,574.0 $1,029.6

20.0%

40.0% $514.8

20.0% 100% $514.8

$0.0

Starting Data

Scale

Millions

$125.0 $48.5

24.0%

38.8% $30.0

14.8% 162% $10.0

$20.0

Comments:

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