Professional Documents
Culture Documents
Sunsilk & Head & Shoulder
Sunsilk & Head & Shoulder
TEAM MEMBERS-
ASHISH
RAJEEV SUMAN PRABHAT
SEULY
The word Shampoo is derived from the Hindi word Champi. The British loved the massage so much, they started calling Champi as Shampoo
SUNSILK
PRODUCTS OR SERVICES
HEAD & SHOULDER
1. 2.
SUNSILK
1. 2. 3.
PRODUCTSSunsilk Stunning Black Shine Sunsilk Dream Soft Smooth Sunsilk Hair Fall Solution SERVICESSunsilk also provides Moisture Therapy Shampoo and Conditioner
3.
Cool Menthol
SERVICESA virtual school featuring a series of humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair.
1.
1.
Sunsilk
Popular hair care brand having product for all types of hair.
TARGET MARKET
Head & Shoulder
Sunsilk
Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair
PRICING STRATEGY
Head & Shoulder
Sunsilk
200ml
Rs. 121
200ml 400ml
Rs.156 Rs.218
400ml
Than We calculated and
Rs. 185
It shows that in respect of Sunsilk Brand ,Head & Shoulder introduced same pack in lowest price . And than .. Sunsilk Focus on small pack they are introduced new price range of small packets in market. 5ml Rs. 1
Re-calculated, What was we paying Rs 33 extra for 400 & 200 ml of bottles on Sunsilk.
7.5ml
90ml 100ml
Rs. 3
Rs. 60 Rs. 69
100ml
Rs. 50
ADVERTISING STRATEGY
Head & Shoulder
Head & Shoulder knows that without advertising we cant survive in market.
Sunsilk
Sunsilk knows that without advertising we cant survive in market.
They knows information is must be important in between target audience and customers.
They knows information is must be important in between target audience and customers.
Sunsilk
Now in those days the Social Media Marketing is one of the most and convenience mode of marketing.
Head & Shoulder knows this thing so they are target youth audience.
PROMOTIONS STRATEGY
Head & Shoulder
1. 2. 3.
Sunsilk
1. 2. 3.
Promotion Mode.
T.V Internet Radio
Promotion mode.
Electronic Media Print Media Bill Boards
4.
5. 6. 7.
Magazines
Pamphlets Bill Boards Posters
4.
5. 6. 7.
Advertising Alliance
Giving Free Samples Public Relations Sales Promotions
8.
9. 10.
News Papers
Personal Selling Direct Selling
8.
9. 10.
Word Of Mouth
Events Telemarketing
DISTRIBUTION STRATEGY
Head & Shoulder
Sunsilk
1.
2.
3. 4. 5.
Distributers
Retailers Personal Selling's etc.
STRATEGY FOLLOWERS
Head & Shoulders
Sunsilk
Head & Shoulders is 2nd market leader with 34% share in hair shampoo industry in worldwide level.
So they are adapting ..
Sunsilk is the leader of hair shampoo industry in worldwide with 38% of market shares.
So they are adapting .. Market Challenger strategy
GLOBALLY PRESENCE
Head & Shoulder
Sunsilk
1.
2. 3.
India
China U.S.A etc.
NUMBER OF EMPLOYESS
Head & Shoulder
Sunsilk
Sunsilk
The top management on their part spend 20-30 percent of their time on planning to acquire top talent in the industry.
HUL has consistently been ranked as the best employer in many surveys.
Such an effective talent acquisition strategy helps in building the brand equity of HUL
Sunsilk
They are committed to the training and development of their employees throughout their careers.
P&G Beginnings - Engage, Connect, and Empower - all sessions designed to give deeper levels of information about P&G history, culture values and work life.
Sunsilk
Our objective is to engage and equip all P&G to build sustainability thinking and practices into their everyday work.
We are driving efforts to make sustainability top-of-mind for all P&G employees, keeping personal responsibility relevant both at work and at home.
HUL maintain good communication channels with employees through company based information and consultation procedures.
HUL have several processes instituted to ensure a two-way communication channel.
SUCCESSION PLANNING
Head & Shoulder
Sunsilk
They are evaluated every six months by their bosses, lateral managers who have worked with them. There are at least three possible candidates for each major job, including CEO.
As there has always been a strong succession plan at HUL, the company is not likely to be impacted operationally.
Top and middle management should have longer tenures with increased responsibilities at their respective positions before they move up the ladder.
RETENTION STRATEGIES
Head & Shoulder
Sunsilk
The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. Procter & Gamble began to market a new product, an inexpensive soap that floats in water.
The company's leaders began to diversify its products as well a shortening made of vegetable oils rather than animal fats.
The remuneration and reward strategy is uniquely designed to attract and retain talent
Remuneration is competitive and contemporary, with unique elements that encourage long-term careers. Low attrition is a compensation structure that rewards retention handsomely.
FINANCIAL STRATEGIES
MERGER
MERGERS.
Head & Shoulder
Sunsilk
P&G(Head & Shoulder) merged with Global Investment Limited is a Hong Kong based company .
Unilever(Sunsilk) group merged with US hair and skin care company Alberto Culver.
ACQUISITION.
Head & Shoulder Sunsilk
In 2000 - BEN & JERRYS HOMEMADE INC. In 2000 - CRESSIDA, FOODS, SOAPS & DETERGENTS.
Unilever Acquired Sara Lees Personal Care & European Detergent Unit For $ 1.9 Billion.
Sunsilk
The global Growth is grow by 38 per cent by 2011 as per financial report, from 6.8 billion to 9.4 billion, according to the population bureau.
Its growth rate by 23% to Rs 806 crore in 2011 and profit before interest & taxes (PBIT) according to company's chief financial officer.
FINANCE POSITION
1.)Probability Ratio = Gross Profit Sales Gross profit 41,595 41,245 Sales 83,680 81,104 Current Liabilities Year 2012 2011 , for year 2012 = GP sales =0.497
Current assets
21910
current liabilities
24901
year
2012 ,for year 2012 Current assets Current liabilities = 21910 24901 =0.879
FINANCE POSITION
3.) Quick Ratio = Long Term Assets Current Liabilities Long term assets 12356 Current Liabilities 24907 current term assets 24907 year 2012
Long term assets = 12356 = 0.496 ( for year 2012) 4.) Super Quick Ratio = Cash
Current Liability
Cash 4436 Current Liability 24907 year 2012 = 4436 24907 = 0.178 (for year 2012)
TURNOVER.
Head & Shoulder
Sunsilk
Year
2011 2010
Turnover
$82,559 $78938
Year
2011 2010
Turnover
25398 22788