Production

Unit Produced
Sold

SEMI
120,000
92,409

SELF
183,100
183,063

Pros

2.5

Company Results
Period 1
Total
Sonite Market
Vodite Market
Shareholder Value
Stock Price Index
Sales
Units Sold
Units Produced
Advertising Expenditures
Sales force

5.75

% change

0.30
-

1,699.00

0.51
-

0.70

275,472.00 275,472.00
303,100.00 303,100.00
(3,840.00)
(3,840.00)
(2,923.00)
(2,923.00)

3.03

5.54

5.37

5.49

Contribution by Brand
Total
Semi
Self
Units Sold
275,472
92,409
183,063
Units produced
303,100.00 120,000.00 183,100.00
Current Unit tranfer cost
60.00
130.00
Average unit tranfer cost
107.00
60.00
130.00
Advertising Expenditures
(3,840.00)
(1,440.00)
(2,400.00)
Market Shares
28.50%
9.60%
18.90%
Speciality Stores
28%
49.40%
Department Stores
42%
43.20%
Mass merchandisers
34.20%
36.10%