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    Karen Davidson - Head of Brand Identity

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    smithmccaulsky
    Karen Davidson is the Head of Brand Identity for Hobbs, a British clothing brand founded in 1981. She is responsible for creating advertising campaigns, look books, marketing materials, packaging, and website and store designs. Hobbs is opening a new NW3 store in Spitalfields Market and Karen has commissioned illustrations inspired by NW3 to decorate the store windows, walls and changing rooms. The illustrations can be full color or black and white and must be supplied as high resolution vector files or original artwork no larger than A3. Karen needs to see all working drawings and research.

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    Karen Davidson - Head of Brand Identity

    Uploaded by

    smithmccaulsky
    17 views19 pages
    Karen Davidson is the Head of Brand Identity for Hobbs, a British clothing brand founded in 1981. She is responsible for creating advertising campaigns, look books, marketing materials, packaging, and website and store designs. Hobbs is opening a new NW3 store in Spitalfields Market and Karen has commissioned illustrations inspired by NW3 to decorate the store windows, walls and changing rooms. The illustrations can be full color or black and white and must be supplied as high resolution vector files or original artwork no larger than A3. Karen needs to see all working drawings and research.

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    Hobbs

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    Karen Davidson is the Head of Brand Identity for Hobbs, a British clothing brand founded in 1981. She is responsible for creating advertising campaigns, look books, marketing materials, packaging, and website and store designs. Hobbs is opening a new NW3 store in Spitalfields Market and Karen has commissioned illustrations inspired by NW3 to decorate the store windows, walls and changing rooms. The illustrations can be full color or black and white and must be supplied as high resolution vector files or original artwork no larger than A3. Karen needs to see all working drawings and research.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views19 pages

    Karen Davidson - Head of Brand Identity

    Uploaded by

    smithmccaulsky
    Karen Davidson is the Head of Brand Identity for Hobbs, a British clothing brand founded in 1981. She is responsible for creating advertising campaigns, look books, marketing materials, packaging, and website and store designs. Hobbs is opening a new NW3 store in Spitalfields Market and Karen has commissioned illustrations inspired by NW3 to decorate the store windows, walls and changing rooms. The illustrations can be full color or black and white and must be supplied as high resolution vector files or original artwork no larger than A3. Karen needs to see all working drawings and research.

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    of 19

    KAREN DAVIDSON - HE A D OF BR A N D ID E N T IT Y

    MY BAC KGROUN D :
    FOUNDAT ION COURSE TRE NT POLY T ECH NIC GRAPHIC DE SIGN AND ILLUSTRATION KINGSTON UNI VER SIT Y

    FO U N DE D I N 1 9 8 1 ORIGINATE D AS A SHOE BR A N D OVER 65 HIGH STREE T STO RE S A N D 2 0 CO N C E SS I O N S 3 CLOT HIN G BRA N DS: HO B B S LONDON , H OBBS IN V ITAT ION A N D N W3 BY HOBBS

    IRED

    ESSENCE OF ENGLISHNESS

    UNCOMPROMISED QUALITY AND CRAFTSMANSHIP

    ULTIMATE IN COMFORT AND STYLE

    UNFUSSY

    BRA N D DN A

    AS HE A D O F B RA N D IDE N T I T Y I AM R E SPON SIBLE F OR T HE C R E AT I ON OF : AD C A M PA IGN S LOOK BOOKS MAR K E T IN G M A ILE R S PAC KAG I N G W E BSIT E WIN DOWS STO RE DE S I G N

    SS 1 2 - THE B RIEF
    H OBBS ARE OPE N IN G A N EW N W3 STOR E IN S P ITALFIELDS M A RK E T - E N D A PR IL 2 01 2 C REAT E N W3 INS PIRED ILLU ST RAT ION /S TO D E COR AT E : T HE W IN DOW TH E IN T E RN A L WA LLS THE C H A N G I N G RO O M S

    NW3
    CO O L QU IRKY VINTAGE IN SPIRAT E D P LAYFU L SIGN AT U RE PR IN TS HE RITAGE O FF C E N T RE E C LE C T IC FRE E SPIRIT E D

    55

    55

    53 55

    55

    57 55

    BY HOBBS BY HOBBS

    GRAPHIC MOUNTED ON INTERNAL STUD WALL

    EXISTING LIGHT FITTINGS

    VYNAL SIGNAGE SEE DRG A106.3

    PAINTED DETAIL COLOUR REF. DARK GREEN - DULUX 90BG17/090 GOLD LEAF LETTERING ENTRANCE TO FIRST, SECOND AND THIRD FLOOR APARTMENTS PAINTWORK TO MATCH EXISTING COLOUR REF. DARK GREEN - DULUX 90BG17/090 GOLD LEAF LETTERING

    EXISTING RETRACTABLE CANVAS AWNING WITH NEW PRINTED ARTWORK. FOR DETAILS SEE DRG A106.2

    PROJECTING SIGNAGE. FOR DETAILS SEE DRG. A106.3

    ENTRANCE AND SURROUNDING TIMBER WORK PAINTWORK TO MATCH EXISTING COLOUR REF. DULUX 50CY 41/084

    PROPOSED FREESTANDING GRAPHIC DISPLAY FRAMES 3-5 HINGED PANELS TO RUN ALONG AND WITHIN EXTERNAL DEMISE. ARTWORK TO CHANGE SEASONALLY FOR DETAILS SEE DRAWING NO. TBC

    BY HOBBS

    EXISTING LIGHT FITTING

    FREESTANDING MANEQUIN AND GRAPHIC DISPLAY DETAILS TBC

    ENTRANCE DOORS AND SURROUNDING TIMBERWORK COLOUR REF. DARK GREEN - DULUX 90BG17/090

    PROPOSED SIGNAGE SEE DRG 106.2

    PROPOSED SHOPFRONT - BRUSHFIELD STREET SCALE 1:25@A1

    PROPOSED SHOPFRONT A - SPITALFIELDS MARKET SCALE 1:25@A1

    EXISTING EXTERNAL VIEWS

    EXISTING EXTERNAL VIEWS

    DD

    GRAPHIC PANEL
    DISABLED CHANGING ROOM

    MIRROR

    DISPLAY FURNITURE

    GRAPHIC PANEL

    NEON SIGN

    HANGING RAILS

    BB

    AA
    CASH DESK DISPLAY FURNITURE MIRROR

    HINGED SUPPORT RAIL

    AA
    BRUSHFIELD STREET

    CC

    HANGING RAILS

    HANGING RAILS

    CC

    ENTRANCE TO APARTMENTS ABOVE UNIT

    ENTRANCE TO APARTMENTS ABOVE UNIT

    PROPOSED GROUND FLOOR PLAN SCALE 1:25@A1

    DD

    BB

    GRAPHIC PANEL

    MIRROR

    GG

    HH

    DOTTED LINE INDICATES EXTENT OF DEMISEWITHIN MARKET

    SHELVES OVER DESK

    DISPLAY FURNITURE CHANGING ROOM

    HANGING RAILS

    SINGLE HANGING

    SINGLE HANGING

    MANAGER'S OFFICE

    EE

    PIGEON HOLES (400 X 400) 2000 X 400

    SHELVES OVER

    EE

    DISPLAY FURNITURE

    CHANGING ROOM

    ACCESS PANEL IN FLOOR

    DISPLAY FURNITURE

    LOCKERS LOCKERS

    FF
    CHANGING ROOM HANGING RAILS WC

    CUPBOARDS FILING FILING OVER CABINET

    CABINET

    SAFE

    FF

    GRAPHIC PANEL

    GG

    HH

    PROPOSED BASEMENT PLAN SCALE 1:25@A1

    SPITALFIELDS MARKET

    +2070 DOOR HEIGHT

    3680 AFFL 3395 AFFL

    BRUSHFIELD STREET

    SPITALFIELDS MARKET

    CEILING ONE HOUR FIRE LINING

    WALL MOUNTED SLATTED DOOR GRAPHIC PANEL DDA FITTING ROOM COLOUR REF. F&B STRONG WHITE SUSPENDED CEILING EUROPEAN OAK FLOOR WITH RECESSED SPOT LIGHTS ONE FIRE LINING COLOUR REF. F&B CONFORTH WHITE

    PENDANT LIGHT FITTING

    TIMBER SHELF WITH STEEL TRIM

    CERAMIC SKIRTING PANEL PERIMETER RAIL WITH ADJUSTABLE FRONT FACERS

    CASH DESK

    WALL HUNG MIRROR WITH HINGE AND HANDLE DETAIL

    TIMBER WALL RACK

    PROPOSED GROUND FLOOR ELEVATION A SCALE 1:25@A1

    3680 AFFL 3395 AFFL

    2760 AFFL

    EXISTING WALL STRIPED TO REVEAL BRICK AND MADE GOOD SUSPENDED CEILING ONE FIRE LINING TIMBER CLAD COLOUR REF. F&B CONFORTH WHITE

    WALL HUNG MIRROR WITH HINGE AND HANDLE DETAIL

    TIMBER WALL RACK

    NEW TIMBER FLOOR EUROPEAN OAK

    GROUND FLOOR TO FIRST FLOOR STAIRCASE SOFFIT ONE HOUR FIRE LINING TIMBER CLAD CERAMIC SKIRTING PANEL

    PERIMETER RAIL WITH ADJUSTABLE FRONT FACERS

    EXISTING ENTRANCE DOORS SPITAFEILDS MARKET FINISH AS EXISTING COLOUR REF. DULUX 90BG17/090

    STEPS UP TO EXIT TREADS AND FASCIA TO MATCH EUROPEAN OAK FLOOR NOSING IN CONTRASTING COLOUR

    WALL MOUNTED GRAPHIC PANEL

    PROPOSED GROUND FLOOR ELEVATION B SCALE 1:25@A1

    I L LUST R AT I O N S CAN B E FU L L CO LO UR O R B /W

    O M P U T E R G E N E R AT E D I M AG E S MU ST B E S U P P L I E D H I G H RE S O R V E C TO R F ILE S O R I GI NAL A RT WO RK NO L ARG E R T H AN A3 CO N SI D E R , D R AW I NG , PH OTO G RAPH Y, S CULPT URE

    RE SE ARCH HOBBS WEBSITE / NW3 STOR ES / COMPETITOR STORES HAMPST EAD ( NW3) CURRENT AND VINTAGE FASH I ON ILLUSTRATION OTHER FASHION BR A N DS - COMPA RE TO HOBBS WHICH BRANDS ARE USI NG FASH I ON ILLUSTRATION NOW

    I N EED TO SEE ALL WO R KI NG DR AW I NGS AND RESEARCH

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