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    Cuprins: The Brand's Position and Dimensions

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    Lucrarilicenta
    The document discusses branding and brand management across four chapters. Chapter I covers the importance and components of brands, including legal protection and corporate identity. Chapter II examines how brands influence consumers through awareness, loyalty, and rational and emotional dimensions. Chapter III looks at managing international brands, including planning, branding decisions and strategies, and consolidation. Chapter IV presents Vodafone as a case study, outlining its international presence, strategic context, and decision for a single global brand.

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    Cuprins: The Brand's Position and Dimensions

    Uploaded by

    Lucrarilicenta
    5 views2 pages
    The document discusses branding and brand management across four chapters. Chapter I covers the importance and components of brands, including legal protection and corporate identity. Chapter II examines how brands influence consumers through awareness, loyalty, and rational and emotional dimensions. Chapter III looks at managing international brands, including planning, branding decisions and strategies, and consolidation. Chapter IV presents Vodafone as a case study, outlining its international presence, strategic context, and decision for a single global brand.

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    mai multe astfel de lucrari de diploma pe http://www.lucrari-de-licenta.eu

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    Cup Rins

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    The document discusses branding and brand management across four chapters. Chapter I covers the importance and components of brands, including legal protection and corporate identity. Chapter II examines how brands influence consumers through awareness, loyalty, and rational and emotional dimensions. Chapter III looks at managing international brands, including planning, branding decisions and strategies, and consolidation. Chapter IV presents Vodafone as a case study, outlining its international presence, strategic context, and decision for a single global brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    5 views2 pages

    Cuprins: The Brand's Position and Dimensions

    Uploaded by

    Lucrarilicenta
    The document discusses branding and brand management across four chapters. Chapter I covers the importance and components of brands, including legal protection and corporate identity. Chapter II examines how brands influence consumers through awareness, loyalty, and rational and emotional dimensions. Chapter III looks at managing international brands, including planning, branding decisions and strategies, and consolidation. Chapter IV presents Vodafone as a case study, outlining its international presence, strategic context, and decision for a single global brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    of 2

    Cuprins

    Chapter I The Brands Position and Dimensions 1. 2. 3. 4. The Importance of the Brand The Components of the Brand The Legal Protection of Brands The Relevance of Corporate Identity when Considering the Brand

    Chapter II The Influence of the Brand upon the Consumer 1. Brand Awareness of the Consumer 1.1. Awareness, a Quantitative tool for Evaluating the Brand 1.2. Different Brand Awareness Levels 2. Brand Loyalty 2.1. 2.2. Establishing and Maintaining Brand Loyalty Repeated Buying

    3. Rational and Emotional Dimensions of the Brand with high impact on Consumers 3.1. 3.2. The Cognitive Brand Dimensions The Emotional Brand Dimensions

    Chapter III Managing the International Brand 1. Brand Planning 2. Levels of Branding Decision and Branding Strategies 3. Brand Consolidation

    Chapter IV Vodafone. The Global Brand 1. International Presence 2.The strategic context 3. The case for a single brand

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