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  • Winer, R.S. (2001), "A Framework For Customer Relationship Management",sloan Management Review, Vol. 43 No. 4, Pp. 89-105

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    Dylan o'Miller
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    This article provides a framework for customer relationship management (CRM). The framework outlines four key components of CRM: strategy, culture, technology, and processes. It also discusses how companies can use CRM to select and acquire customers, maintain customer relationships, and increase customer loyalty over time through superior service.

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    references about JIT

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    Winer

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    This article provides a framework for customer relationship management (CRM). The framework outlines four key components of CRM: strategy, culture, technology, and processes. It also discusses how companies can use CRM to select and acquire customers, maintain customer relationships, and increase customer loyalty over time through superior service.

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    Attribution Non-Commercial (BY-NC)
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    15 views1 page

    Winer, R.S. (2001), "A Framework For Customer Relationship Management",sloan Management Review, Vol. 43 No. 4, Pp. 89-105

    Uploaded by

    Dylan o'Miller
    This article provides a framework for customer relationship management (CRM). The framework outlines four key components of CRM: strategy, culture, technology, and processes. It also discusses how companies can use CRM to select and acquire customers, maintain customer relationships, and increase customer loyalty over time through superior service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Winer, R.S. (2001), A framework for customer relationship management,Sloan Management Review, Vol. 43 No. 4,pp.

    89-105

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