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    The document discusses opportunities and challenges for small and medium enterprises (SMEs) in the North American natural cosmetics market. It notes that this market has seen strong double-digit growth since 2010 and is projected to grow significantly by 2015. For SMEs that source shea, there are opportunities to market the women's empowerment and ingredient recognition aspects. However, SMEs also face challenges of commodity pricing, product consistency, and costs of storage and logistics in both North America and sourcing regions. Partnering and strategic support may help address some of the challenges.

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    North America SME Opps Chlngs.g

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    The document discusses opportunities and challenges for small and medium enterprises (SMEs) in the North American natural cosmetics market. It notes that this market has seen strong double-digit growth since 2010 and is projected to grow significantly by 2015. For SMEs that source shea, there are opportunities to market the women's empowerment and ingredient recognition aspects. However, SMEs also face challenges of commodity pricing, product consistency, and costs of storage and logistics in both North America and sourcing regions. Partnering and strategic support may help address some of the challenges.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    336 views12 pages

    North America SME Opps CHLNGS.G

    Uploaded by

    DLGNaturals
    The document discusses opportunities and challenges for small and medium enterprises (SMEs) in the North American natural cosmetics market. It notes that this market has seen strong double-digit growth since 2010 and is projected to grow significantly by 2015. For SMEs that source shea, there are opportunities to market the women's empowerment and ingredient recognition aspects. However, SMEs also face challenges of commodity pricing, product consistency, and costs of storage and logistics in both North America and sourcing regions. Partnering and strategic support may help address some of the challenges.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    SMEs North American Growth Opportunities and Challenges

    Mary Jo Bergs Director of Sales DLG Naturals, Duerst Lahti Global LLC

    What Consumers See


    Brands

    Brands Are Produced By

    Similar Pattern In

    Natural Cosmetics Products


    Stability in natural cosmetics
    Growth in 2009:
    13% in Asia 9% in Europe 8% in USA

    Growth Opportunities

    US market has seen double digit growth since 2010 Organic Monitor predicts in the US, revenues will climb from $5 billion in 2010 to $14 billion by 2015 US, Germany, and Austria market share approaching 10% of cosmetics sales

    Growth and Exits

    Where Does Shea Fit?


    Large manufacturers source direct Shea-based brands
    Buy direct from one or two sources Advantages
    Quality consistency Conscious consumers Direct pricing cargo load

    Challenges
    Business on both sides of the pond Sourcing and logistics TIA, WAWA

    All the Rest


    Brands that use shea as one ingredient
    Mass market Prestige mass Prestige Natural

    A Range: Small and medium

    Micro Manufacturers 1,000s+

    SME Opportunities
    Recognition as an ingredient Womens empowerment message Market segments
    Ethnic (hair and skin), sun care, babies, mature skin, and body moisturizing

    Raw Shea
    Brand handcrafted, with standards

    SME Challenges
    Commodity as special ingredient Pricing Stateside storage capital outlay Why? Who? 50 KGs Product consistency Paper who pays?

    SMEs:Mission-driven, Marketed Brands


    Opportunities and Challenges Clever Partnering GSA Strategic Support

    Thank you

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