Business Plan

Corporate Summary

The Crown Company

Located in Surabaya Unity of 15 small industries Have more than 150 labors

Vision
Become a global leader in the food industries Provide food with the highest standard of quality and health Be a role model for all food providers worldwide

Mission
Set world class standard Provide high quality food Satisfy consumers Build strong brand Make wide distribution channel

Value of the Company

Honesty and Punctuality are our basic characters to achieve trustworthiness

Core Competencies

How to Make
Wash the banana skin Cut, blend, filter it Pasteurilize concentrate Put in a place and give acetobacter xylinum Do fermentation until 12 days Cut it into cubes Steam for 3 minutes and add sugar Nata de Nana is done

Nata de Nana
High of nutrition Made of the best material High quality in processing Competitive price Good for health

Targeted Country

Microeconomics
Competitive Position

Macroeconomics
Highest per capita GDP Corruption free

Marketing Strategy

Segmenting
Geographical : Metro City Psychographical : too busy to eat Behavorial : a. Can be eaten everywhere, anywhere b. High of nutririon Demoraphic : All Ages

Targeting
Business man and women

Positioning
To people rapid paced life, but want to stay healthy enables people to enjoy your meal without interrupting their activity

Nata de Nana
High of nutrition Made of the best material High quality in processing Competitive price Good for health

Price
75 90 cents each glass

Place
Modern markets Easy to find Suitable with the busy people need Traditional markets Can bargain the price Suitable for housewives

Promotion
The internet More effective Suitable with businessman / women Giving testers Word of mouth Quite efficient

FINANCIAL PLANNING

Breakeven Point
Minimum break-even points X = SGD 18,000 90 cents -15 cents X = 24,000 units Maximum break-even points X = SGD 18,000 75 cents -15 cents X = 30,000 units

Conclusion
High profit Simple Easy to carry Healthy

Thank You