Professional Documents
Culture Documents
Group Members: Abrar Qamar Zohaib Shahbaz Sipra Asad Ali Hannan Masood
Group Members: Abrar Qamar Zohaib Shahbaz Sipra Asad Ali Hannan Masood
Group Members: Abrar Qamar Zohaib Shahbaz Sipra Asad Ali Hannan Masood
Table of Content
4Ps
Product Price Place
Promotion
Company
LOGO
BRAND NAME: ASTIN MARTIN Industry Automobile manufacturing Founded London, England (1913) Founder(s) Lionel Martin Robert Bamford
Area served Worldwide Revenue 474.3 million (2010) Net income 7.6 million (2010) ] Owner(s) Investment Dar David Richards Adeem Investment Ford Motor Company (15%)
SLOGEN
SYMBOL
CURRRENT
PRODUCT
PRODUCT NAME :
VENQUISH(ULTIMATE G-T)
CORE PART: TRANSPOTATION ,PROTECTION FROM ENVIRONMENT ACTUAL PART: HIGH QUALITY ,ASTIN MARTIN ,PRICE 190,000 about $300,000 , TRANSPORTING PACKAGING , IN STYLISH SHAPE AND IN MULTI Color AUGMENTED PART: Warranty is available for 12 or 24 months.
BRAND NAME
ASTIN MARTIN
BRAND FAMILARITY
BRAND RECOGNISED BRAND PREFRENCE BREAND LOYALITY
PACKAGING
PRIMARY
-NILL SECONDARY -NILL SHIPPING OR TERTIARY -PRESESNT
PLC
PRODUCT-LIFE-CYCLE
STYLE
SALE
DEVELOPMENT
MATURITY
GROWTH
DECLINE
TIME
HISTORY
PRICING
MARKET PENETRATION PRICING
RELATIVELY LOWER PRICE TO COMPETETOR Vanquish, In Europe, deliveries will begin in late in 2012. Prices will start from 189,995, which is about $297,000 at the current exchange rates F12 berlinetta will come in at 274,000 ($359,186 at current exchange rates).
PLACE (DISTRIBUTION)
140 DEALERS ALL OVER THE WORLD including the US, Russia, Japan, South Africa, Saudi Arabia, China
ASTIN MARTIN
ONE LEVEL DISTIBUTION
RETAILER
CUSTOMER
GAYDON HEADQUARTERS
Aston Martin Lagonda Limited Banbury Road Gaydon Warwick CV35 0DB England
REGIONAL OFFICES
Aston Martin Lagonda of Europe GmbH Unterschweinstiege 2-14 60549 Frankfurt am Main Germany
PROMOTION
BY COMMERCIALS BY NEWS AND MAGAZINES
COLUMBS ON LAUNCH AND FEATURES
OUTDOOR
QUANTUM OF SOLACE
SKYFALL
COMPETETOR ANALYSIS
INDUSTRIAL BASE
Ferrari Audi Ford Mercedes Benz Porsche
LEXUS
COMPETITIR
COMPETITIR STRATEGY
MARKET CHALLENGER
Ferrari AUDI MERCEDEZ PORSHE BMW
MARKET FOLLOWERS
FORD
MARKET NICHER
GENERAL MOTORS
S-W-O-T
strength - looks, hand built, keep value, made in Britain, elegant, rare weakness - parts, service, high insurance group, high tax group
Segment Luxury Cars, Sports Car Target Group Targeted towards the elite class of affluent customers Positioning Positioned as a company which has been delivering value to customers for many years through unmatchable performance & exclusive luxury
STP
CONCLUSION