History of Telenor

INTERNATIONAL BACKGROUND
Pioneer mobile Company Largest Provider of communication in Norway Great Expansion of Shares in Stock Exchange Good Relationships with Customer in all over Europe World Leading Company in Satellite Communication

History of Telenor (Cont)

HISTORY OF TELENOR IN PAKISTAN Acquiring a license in April, 2004 Covering the Area Quality Services Interconnect Agreements LDI Unit Call Centers

Vision
Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.

Goals
Create Value Expanding Market Share Strong Commitment with society Creation of Profitability & market growth Introduction of an Advance technology Freedom of Choice

Core Values
Dynamic

Innovative

Responsible

Relationship Marketing
Principle Based Relationships Top Priority to Customers Customer Services Active Response Improved Services Good & long-lasting relations with franchises.

Pest Analysis
Political Factors

Economic Factor
Socio cultural Factors Technological Factors

Swot Analysis
Strengths

Weaknesses
Opportunities Threats

Portfolio of Telenor
GPRS WAP MMS SMS Missed Call Alerts Video Conferencing

Segmentation
Demographic Segmentation

Behavioral Segmentation

Marketing Mix
Product or Services

Price
Place Promotion

Summer offer

Main Goals Of Marketing Plan

Quality Services Uniqueness Nominal Price Coverage in all Areas of Country Heavy Budgeted Marketing Attacking Strategy

Current Market Structure

Sale Background Cost structure Profit Market & Competitor Channel

Opportunities & Issue Analysis

New opportunities Issue Affecting the Organizational Attainment of Goals Lack of customer satisfaction Financial management Technological Advancements Connectivity and Availability

Marketing Strategy
Gather and analyze information Creation of strategies Strategic planning

Evaluating market segments

Major Objectives
Increased sales volume Increase in market share Increase in profit. Decrease in various costs Increase in number of users

Target Segments
For prepaid connections For post paid connections Positioning according to segments
Telenors positioning strategy in Pakistan Pricing strategies

Telenors Action Program

Action plan of Telenor in Pakistan

Financial Projections
Total first years sales
Average whole sale price Expected sales Target profit margin Quarterly basis

Functions of Financial Projections Implementation controls

Contingency Plan
Change of strategies Change in management Change in prices Change in outlook Product development Forward integration Cost management Termination of infamous service