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1) Which Mobile Phone Brand Do You Prefer? Product Name Respondents Samsung 30 Nokia 20
1) Which Mobile Phone Brand Do You Prefer? Product Name Respondents Samsung 30 Nokia 20
Respondents 30 20
Nokia
40%
60%
Neutral 6
Neutral Agree
Agree 11
Strongly agree
Strongly Agree 6
20% 37%
Neutral 3
neutral
Agree 17
Agree Strongly agree
Strongly Agree 5
Strongly Disagree
17%
7% 10% 10%
56%
4) I am familiar with Samsung brand. Strongly Disagree 6 Dis-agree 5 Neutral 3 Agree 11 Strongly Agree 5
Strongly Disagree
Disagree
neutral
Agree
Strongly agree
17%
20%
5) Samsung has very unique brand image compared with competing brand. Strongly Disagree 3 Dis-agree 5
Disagree
Neutral 4
neutral
Agree 15
Agree Strongly agree
Strongly Agree 3
Strongly Disagree
10%
10%
17%
50%
13%
6) I like the brand image of Samsung. Strongly Disagree 5 Dis-agree 3 Neutral 1 Agree 11 Strongly Agree 10
Strongly Disagree 17% Strongly agree 33% Disagree 10% neutral 3% Agree 37%
Strongly Disagree 5
Dis-agree 3
Neutral 2
Agree 13
Strongly Agree 7
Agree 43%
8) When buying mobile handset, Samsung would be my first choice. Strongly Disagree 4 Dis-agree 3 Neutral 2 Agree 11 Strongly Agree 10
Agree 37%
9) I will keep on buying Samsung as long as it provide me satisfy product. Strongly Disagree 2 Dis-agree 1 Neutral 1 Agree 16 Strongly Agree 10
Chart Title
10) I would love to recommend Samsung to my friend. Strongly Disagree 5 Dis-agree 1 Neutral 3 Agree 13 Strongly Agree 8
Chart Title
Strongly Disagree 17% neutral 10%
Disagree 3%
Agree 43%
11) Even if another brand has the same features as Samsung, I would prefer to Samsung.
Strongly Disagree 7
Dis-agree 5
Neutral 3
Agree 9
Strongly Agree 6
Chart Title
Strongly agree 20%
Agree 30%
neutral 10%