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  • Learning About Markets

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    Mohammad Nakhshab
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    This document provides guidance for a project on using market intelligence systems and knowledge management. Students should focus on critical aspects related to gaining competitive advantage through these topics, such as how companies can effectively use market intelligence. They should also identify and explain critical aspects that must be managed. The project involves presenting three detailed case studies of leading companies' contemporary practices within 30 minutes and will be graded out of 30 marks for the project and 20 marks for the case studies.

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    This document provides guidance for a project on using market intelligence systems and knowledge management. Students should focus on critical aspects related to gaining competitive advantage through these topics, such as how companies can effectively use market intelligence. They should also identify and explain critical aspects that must be managed. The project involves presenting three detailed case studies of leading companies' contemporary practices within 30 minutes and will be graded out of 30 marks for the project and 20 marks for the case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views1 page

    Learning About Markets

    Uploaded by

    Mohammad Nakhshab
    This document provides guidance for a project on using market intelligence systems and knowledge management. Students should focus on critical aspects related to gaining competitive advantage through these topics, such as how companies can effectively use market intelligence. They should also identify and explain critical aspects that must be managed. The project involves presenting three detailed case studies of leading companies' contemporary practices within 30 minutes and will be graded out of 30 marks for the project and 20 marks for the case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Learning about markets: Using market intelligence systems and knowledge management:

    The Project will involve focusing on the Critical Aspects related to the chosen topic. The issues to focus on will be: a) How should companies ensure that they are able to make use of the topic in order to gain competitive advantage? Use illustrations to explain b) What are the critical aspects that the company needs to manage while focusing on the chosen topic (e.g. strategic market segmentation/market driven organization etc.)? c) 3 Case Studies based on the contemporary practices of leading companies (these should be presented in detail) Time allocated: 30 minutes per group Marks: 30 marks for project and 20 marks for case studies.

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