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    Brand Experience Outlet: - Design & Execution

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    The document outlines designs and executions for various Marlboro brand experience outlets and concept shops created by Leo Burnett, including a new Marlboro experience outlet, upgraded design for PM concept shops, designs for DaeGu Samduk Super and GuMi My way mart, initial and revised designs for Juliana Club, and designs and executions for Club Boss venues. Leo Burnett served as the design and execution company for all of these projects.

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    Brand Experience Outlet: - Design & Execution

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    정위성
    9 views47 pages
    The document outlines designs and executions for various Marlboro brand experience outlets and concept shops created by Leo Burnett, including a new Marlboro experience outlet, upgraded design for PM concept shops, designs for DaeGu Samduk Super and GuMi My way mart, initial and revised designs for Juliana Club, and designs and executions for Club Boss venues. Leo Burnett served as the design and execution company for all of these projects.

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    The document outlines designs and executions for various Marlboro brand experience outlets and concept shops created by Leo Burnett, including a new Marlboro experience outlet, upgraded design for PM concept shops, designs for DaeGu Samduk Super and GuMi My way mart, initial and revised designs for Juliana Club, and designs and executions for Club Boss venues. Leo Burnett served as the design and execution company for all of these projects.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    9 views47 pages

    Brand Experience Outlet: - Design & Execution

    Uploaded by

    정위성
    The document outlines designs and executions for various Marlboro brand experience outlets and concept shops created by Leo Burnett, including a new Marlboro experience outlet, upgraded design for PM concept shops, designs for DaeGu Samduk Super and GuMi My way mart, initial and revised designs for Juliana Club, and designs and executions for Club Boss venues. Leo Burnett served as the design and execution company for all of these projects.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 47

    Brand Experience outlet

    - Design & Execution -

    New Marlboro Experience Outlet

    Company

    Leo Burnett

    Design

    Company

    Leo Burnett

    Upgraded Design

    Company

    Leo Burnett

    Execution

    - DaeGu Samduk Super

    Company

    Leo Burnett

    Execution

    - DaeGu Samduk Super

    Company

    Leo Burnett

    New PM Concept Shop


    - Neutral Brand Support

    Company

    Leo Burnett

    Design

    Company

    Leo Burnett

    Execution

    - GuMi My way mart

    Company

    Leo Burnett

    Execution

    - GuMi My way mart

    Company

    Leo Burnett

    Juliana Club Design

    Company

    Leo Burnett

    Venue Check

    Company

    Leo Burnett

    Venue Check

    Company

    Leo Burnett

    Venue Check

    Company

    Leo Burnett

    Venue Check

    Company

    Leo Burnett

    Venue Check

    Company

    Leo Burnett

    Creative Concept

    Juliana Club Design -Initial Design

    Company

    Leo Burnett

    Overview

    Company

    Leo Burnett

    Front View

    Company

    Leo Burnett

    Main Kiosk

    Company

    Leo Burnett

    Flavor Zone

    Company

    Leo Burnett

    Flavor Zone - Bar

    Company

    Leo Burnett

    Smoking Lounge

    Company

    Leo Burnett

    Wide View

    Company

    Leo Burnett

    Juliana Club Design


    - Revised Design

    Company

    Leo Burnett

    Overview

    Company

    Leo Burnett

    Wide View

    Company

    Leo Burnett

    Map of Consumer findings

    B
    A
    Company Leo Burnett

    Angle

    : From Stairs

    Company

    Leo Burnett

    Angle

    : From Stairs

    Company

    Leo Burnett

    Angle

    : From Stairs

    Company

    Leo Burnett

    Angle

    : From Stairs

    Company

    Leo Burnett

    Angle

    : From Stairs

    Company

    Leo Burnett

    Club Boss - Design & Execution

    Venue Venue

    Venue - Entrance area

    Venue - Wall

    training

    Venue - DJ area

    training

    Design Concept

    Design - Kiosk at Entrance area

    Design - Kiosk at Entrance area

    training

    Design - Wall Decoration

    training

    Design - DJ area

    training

    Execution

    training

    training

    THANK YOU!

    Company

    Leo Burnett

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