Capability

Valuable

Rare

Difficult to imitate

Nonsubstitutable

Competitive consequences

Performance implications

Ability to conduct the various complex inbound logistics activities well to facilitate smooth operations and productions. The religious zeal to innovation coupled with tacit knowledge to produce revolutionary products by leveraging on strong R&D and new technologies. Possess the capability to train employees and associates to manage and perform the vast and complex out-bound logistics activities that enhance operations protocol. Possession of a world-class marketing acumen and tacit knowledge to plan and execute marketing strategies/plans extremely effectively that goes to build lasting well-known brands. Able to integrate the various resources and functional activities to meet the needs (innovative, quality and reliable) of global customers. Possess the necessary physical resources to help generate value-creating competitive advantage as well as a large reserve that can be leveraged to invest in infrastructure to further lower costs. Able to leverage on financial resources to provide competitive numeration packages and training that help to motivate and incentivise. Staff who shows managerial potential is cultivated to take over leadership posts. Able to leverage on technologies well and ahead of its competitors to create innovative and high quality products

Temporary Competitive Advantage Sustainable Competitive Advantage Competitive Parity

Average returns to Aboveaverage returns Aboveaverage returns Average returns

Sustainable Competitive Advantage

Aboveaverage returns

Competitive Parity

Average returns Average returns to Aboveaverage returns Average returns Average returns to Aboveaverage returns Average returns

Temporary Competitive Advantage

Competitive Parity

Temporary Competitive Advantage Competitive Parity

Possess procurement know-how that leads to quality input at lower costs. .