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    Touch Points

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    Siddharth Sainath
    The document lists 87 different marketing and promotional methods that can be used by automotive companies, including various forms of advertising, sales tools, events, partnerships, customer service methods, and ways to generate reviews and feedback.

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    Touch Points

    Uploaded by

    Siddharth Sainath
    28 views1 page
    The document lists 87 different marketing and promotional methods that can be used by automotive companies, including various forms of advertising, sales tools, events, partnerships, customer service methods, and ways to generate reviews and feedback.

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    touch points

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    The document lists 87 different marketing and promotional methods that can be used by automotive companies, including various forms of advertising, sales tools, events, partnerships, customer service methods, and ways to generate reviews and feedback.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    28 views1 page

    Touch Points

    Uploaded by

    Siddharth Sainath
    The document lists 87 different marketing and promotional methods that can be used by automotive companies, including various forms of advertising, sales tools, events, partnerships, customer service methods, and ways to generate reviews and feedback.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    1. Newspaper ads 2. Periodical ads 3. Radio ads 4. TV ads 5. In-flight ads 6. In-theater ads 7. TV shows 8. Motion pictures 9.

    Brochures 10. Booklets 11. Posters 12. Leaflets 13. Directories 14. Billboards 15. Display signs 16. Point of purchase displays 17. Audio visual material 18. Symbols 19. Logos 20. Taglines 21. Games 22. Contests 23. Premiums & gifts 24. Fairs 25. Tradeshows 26. Road shows 27. Exhibits 28. Demos 29. Coupons 30. Rebates 31. Financing personnel 32. Forms 33. Mascots 34. Brand ambassador 35. Sponsorships

    36. Factory tours 37. Company museums 38. Street activities 39. Press kits 40. Speeches 41. Seminars 42. Annual reports 43. Charitable donations 44. Publications 45. Community relations 46. Lobbying personnel 47. Company magazine 48. Catalogues 49. Postal mailings 50. Telemarketers 51. Fax mail 52. Email 53. Voice mail 54. Blogs 55. Chat rooms 56. Sales presentations 57. Sales person 58. Incentive programs 59. Company employees 60. Showroom guard 61. Showroom billing personnel 62. Maintenance personnel 63. Standees 64. Helpline personnel 65. Dealer showroom 66. Company showrooms 67. Vendors

    68. Spare parts dealers 69. Demo cars 70. Demo car salesmen 71. Advertisement pop-ups 72. Canter van 73. Merchandise 74. Social media 75. Online forums 76. Company website 77. Web helpline 78. Used car dealers 79. Manuals 80. Car accessories dealers 81. Company receptionist 82. Dealer receptionist 83. Magazine ads 84. Magazine reviews 85. Online reviews 86. Adverticals 87. Feedback forms

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