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    ctie_chn87
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    The document lists the members of a group and their objective to produce and introduce a new chocolate coated chips cookie product called "Chipsmore Choc Coated" to make cookies more interesting to all people. It describes the product as a delicious chip snack and explains how Danone Malaysia has rebranded its Chipsmore cookie brand to better support its "More Chips More Fun" proposition through a new progressive product design in stores.

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    The document lists the members of a group and their objective to produce and introduce a new chocolate coated chips cookie product called "Chipsmore Choc Coated" to make cookies more interesting to all people. It describes the product as a delicious chip snack and explains how Danone Malaysia has rebranded its Chipsmore cookie brand to better support its "More Chips More Fun" proposition through a new progressive product design in stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    120 views3 pages

    Proposal

    Uploaded by

    ctie_chn87
    The document lists the members of a group and their objective to produce and introduce a new chocolate coated chips cookie product called "Chipsmore Choc Coated" to make cookies more interesting to all people. It describes the product as a delicious chip snack and explains how Danone Malaysia has rebranded its Chipsmore cookie brand to better support its "More Chips More Fun" proposition through a new progressive product design in stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    MEMBERS NAME:

    NUR AWANIS BT. ABD. HAMID (04DAT 06 F528)

    SITI SALWA BT. CHE AB RAHIM (O4DAT 06 F579)

    3. SITI NORFAZILAH BT. CHE. HAMID (04DAT 06 F578)

    NOR HAKIMAH BT NANKIR @ABD. (04RAT08 F1014)

    RAHIM

    OBJECTIVE
    • TO PRODUCE AND INTRODUCE A NEW PRODUCT OF

    “DANONE’S “ WHICH IS NAMED ‘CHIPSMORE CHOC

    COATED’.
    • TO MAKE ALL PEOPLE INTERESTED IN MAKING COOKIES.
    CHIPSMORE CHOC COATED IS A DELICIOUS CHIPS TO EAT FOR

    EVERY PEOPLE. REGIONAL- DANONE MALAYSIA HAS REBRANDED ITS

    REGIONAL CHOCOLATE CHIP COOKIE BRAND, CHIPSMORE IN A BID TO

    BETTER SUPPORT ITS ‘MORE CHIPS MORE FUN’ PROPOSITION.

    AS THE NEW PRODUCT DESIGN HAS BEEN PROGRESSIVELY REPLACING

    THE PREVIOUS DESIGN IN STORE, IT HAS BEEN A DRAMATIC

    DEMONSTRATION OF HOW A LEADING BRAND CAN VISUALLY

    REASSERT ITS POWER. SIDE BY SIDE YOU SEE A CHIPSMORE BRAND

    THAT PROJECT MORE ENERGY, FUN AND YOUTH THAN PREVIOUSLY.

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