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    (Political, Legal, Cultural Etc.) : Cadbury IMM Term Paper

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    Mahesh Kumar Chand
    This document discusses Cadbury's marketing strategy in India and other markets like the US/UK. It covers Cadbury's macro and micro environmental factors, such as political, legal and cultural influences. It also examines Cadbury's pricing strategies, organizational structure, and how its marketing approach may differ between countries.

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    (Political, Legal, Cultural Etc.) : Cadbury IMM Term Paper

    Uploaded by

    Mahesh Kumar Chand
    7 views1 page
    This document discusses Cadbury's marketing strategy in India and other markets like the US/UK. It covers Cadbury's macro and micro environmental factors, such as political, legal and cultural influences. It also examines Cadbury's pricing strategies, organizational structure, and how its marketing approach may differ between countries.

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    This document discusses Cadbury's marketing strategy in India and other markets like the US/UK. It covers Cadbury's macro and micro environmental factors, such as political, legal and cultural influences. It also examines Cadbury's pricing strategies, organizational structure, and how its marketing approach may differ between countries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views1 page

    (Political, Legal, Cultural Etc.) : Cadbury IMM Term Paper

    Uploaded by

    Mahesh Kumar Chand
    This document discusses Cadbury's marketing strategy in India and other markets like the US/UK. It covers Cadbury's macro and micro environmental factors, such as political, legal and cultural influences. It also examines Cadbury's pricing strategies, organizational structure, and how its marketing approach may differ between countries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Cadbury IMM term paper

    S.T.P Dynamic environment - Macro and micro environment (political, legal, cultural etc.) Pricing strategies and policies Organization structure Marketing strategy of Cadbury in India and us/uk/any foreign market (Difference from any other country operation)

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    Marketing strategy for Cadbury in india /us Macro environment of Cadbury etc.

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