1 1 1 2 2 2 3 3 3 3 3 3

6 7 8 8 9 10 15 16 17 18 19 20

18 16 14 12 10 8 6 4 2 0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

7 9 17 9 9 9 17 17 17

17

Price/ Value for money Design/Look Customer Service Outlets/Distribution Overall Brand Image Battery Backup User Interface

20% 10% 10% 15% 35% 5% 5%

9 8 9 7 4 10 7
54 6.5

Value Added Services Cost Efficiency Agility and time to market

WEIGHTS 10% 15% 5%

NOKIA 9 8 9 9 9 10 10 9.4 21.8%

21.8 13.7 6.6

Responsiveness to consumer needs 10% Product portfolio Distribution network Brand Weighted Score Market Share 5% 25% 30%

STRATEGIC OPTIONS

LTO

VALUE PROPOSITION

WEIGHTAGE
Increase brand awareness by sponsoring events like cricket matches and concerts To avoid low quality Chinese brand perception offer more value added services and maintain differentiation Use the sophisticated R&D facilities and come up with new features thereby staying ahead of competition Partner with network operators and provide valuable deals Set up own retail stores for higher margins Target young professionals who need to own more than one handset

30% 9 9 10 8 8 8

30% 9 7 10 9 7 6

8 7 8 10 10 8 9
60 8.5

7 9 8 8 9 6 9
56 7.8

6 9 5 5 7 6 7
45 6.1

6 6 5 4 5 6 6
38 5.0

SAMSUNG 7 8 8 8 8 9 8 8.15 13.70%

25 12 20

MICROMAX 9 9 9 8 9 9 9 8.9 6.60%

30% 15% 35% 15% 5%

CAPABILITY

ADHERING TO VISION/MISSION

WEIGH TED SCORE

30% 9 9 9 9 8 8

10% 9 9 10 9 8 8 9 8.4 9.7 8.7 7.7 7.4

9 6 5 5 9 7 7 7 8 6 4 3 4 6 6 7 8.05 5.75 4.75 4.80

8.3 5.75 4.7 4.6

501-1000 1001-2000 2001-5000 50001-10000 10001-18000 18001-25000 25001-35000 above 35001

Micromax Nokia Samsung 4 2 3 25 8 3 45 44 23 11 27 34 8 23 10 0 13 7 0 5 7 0 0 4 93 122 91

50 45 40 35 30 25 20 15 10 5 0

Micromax Nokia Samsung

PLASTIC WASTE COMSUMPTION Country/Continent India East Europe South East Asia China West Europe North America World Average

1.82% 3.24% Per Year Consumption (Kg)

9.79% 7.71%

6.0 10.0 10.0 24.0 65.0 90.0 25.0

PE PP LDPE 50.34% PVC PET Others

21.87%

PE PP LDPE PVC PET Others

50.34% 21.87% 7.71% 9.79% 1.82% 3.24%