D E M S A I N GA

Scenario Planning
One way to create an imaginable future in which to explore New Design opportunities is to use Scenarios Scenarios creates a context in which one can imagine consumers using potential Products and Services Scenario planning is a part of strategic planning that incorporates assumptions, risks, and environmental factors by using scenarios to present various situations that may affect the future Example: Transportation scenario planners analyze various forces that affect growth, such as the economy, transportation, health, the environment, and land use.

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Example : Scenario Planning

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Scenario Planning
Exercise:
Selecting one of the three products listed below, add a new Feature to it, taking it from the Traditional Business and Positioning it as Transformational Business 1. Air Cooler 2. Iron 3. Toaster Create a Scenario to showcase New Business opportunities

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