Market:

A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange. The price that individuals pay during the transaction may be determined by a number of factors, but price is often determined by the forces of supply and demand .

Marketing Mix:
The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing.

4 Ps:

I introduce potato chips in market. This place has already strong place in the market. It has many variety of taste like salti, chili, chicken chatpta and ketchup flavor. Everyone likes it I hope it.

Product:
1. Variety:
In Pakistan I want to introduce four variety salti, chili, chicken chatpta and ketchup mix flavors.

2. Quality: Ingredient: 1. Pure potato 2. Salt 3. Chili 4. Ketchup 5. Hydrogenated vegetable oil 6. Seasoning and artificial flavors
It has no harm for stomach because it is tested from laboratory of Islamabad. In which there is no use of any type of chemical.

3. Brand name:
Pak Potato Chips.

4. Packaging:
Products are manufacture and packed under most hygienic environment using state of the art technology. Only natural and halal intergradients are used in the processing. It could be used in recycle.

5. Services:
In Pakistan people can easily buy it.

Price:
1. List price:

10gm 20gm 40gm 80gm

Rs.10 Rs.20 Rs.50 Rs.100

2. Discount:
10% discount on every 20 cottons.

3. Payment period:
We sell on cash and on credit for special and regular customers. You can purchase with credit and debit cards and cheques.

4. Credit term:
We have no credit terms.

Promotion:
1. Advertising:
T.V, Radio, Newspaper, Sign Board