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Marketing Basics For Small Business

What is Marketing?
Planning, integrating and executing a set of strategies for selling products, services or ideas for the benefit of seller and buyer. The actions required to move products from the producer to the consumer (classical definition). Actions taken to put the salesperson in front of the customer. (Marketing and Sales).

Effective Marketing
Most people think that Marketing is a tool, but for many successful businesses it is a way of thinking. It is a mindset which puts the customer first and ensures that the company never forgets that it needs customers to survive. Effective marketing is required for survival and it is absolutely critical for success.

Marketing
Provides the foundation for planning and the basis for a profitable relationship with your customers. Recognizes and analyzes customer needs. Provides guidance for product pricing, packaging, promotion and distribution.

Marketing Insights
Strategic Essential Long-term Communication-based Customer-driven

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