Amsterdam Nature of Design Clean LR

Nature of Design
Prof M P Ranjan
Design Thinker & Academic Ahmedabad, India
in te
Need for Nurture in India
s ion nt
& ac
tions that
gen
er a
Design as Fire
ranjanmp@gmail.com www.designforindia.com www.ranjanmp.in
lu va te
e
Systems Spiritual Material Craftsmanship Function
Design as Seed
EFFECT
Cultural
Technique
Science
Political & Legal
Economy Aesthetics Social
Environmental
Linguistic
Design: Three Orders What Design Can Do?
Design as Seed
2011 M P Ranjan : NATURE OF DESIGN
What Design Can Do 2011 - Amsterdam
Some more Metaphors
Nature of Design.......
Intentions Goals
Systems Design The NID Model

1 2
Alternatives Details
3 4
Products Systems Services
Value
Insights Concepts Scenarios
Goals Needs
User & Need Research
Scenario Visualisation
Concept Development
Business Models
Futures Directions
Business Models
Empathy Observation Interaction Imagination Articulation Convictions Form Giving Detailing Developing
Trends Software Economics
Entrepreneurship Diplomacy Committment

2001 M P Ranjan, NID
The Iceberg Factor Design as Value Iceberg Factor

Tangible Visible & Perceived Features & Actions Intangible Intentions & Strategies Felt & Sensed Attributes
2011 M P Ranjan : NATURE OF DESIGN What Design Can Do 2011 - Amsterdam
Design as Process
What Design Can Do?
Design as Iceberg Metaphor
Design as Fire
int
s& n o ti
actions that ge ne ra t
alu ev
Holistic View System Synergy Relationship
ENVIRONMENT EFFECT
MATERIAL
CULTURE
Design as Seed
Latent Potency Nurture Grow Harvest
Design as Seed
Orders of Design Material Craftsmanship Function Technique Science Economy Aesthetics Social Linguistic Environmental Political Systems Cultural
022
Brass cooking utensil, sheet formed with cast handles, Dhenkanal, Orissa. Brass, heat forged serving vessel, Jhajpur, Orissa. Bell metal casting, ritual vessel, Imphal, Manipur.
1st
Orders of Design:
Spiritual Material Cultural Craftsmanship Function
The First Order of Design:

The Order of Design of Material, Form & Structure
Rockytoys
3rd
The Third Order of Design:
The Order of Design for Value Meaning and Purpose
2nd
The Second Order of Design:
The Order of Design for Function & Feeling Impact & Effect
Systems
Technique
Science
Katlamara
Political & Legal Economy Aesthetics
Chennapatna
Jawaja
Environmental Linguistic
Handmade in India
Copper spitoon, sheet formed and embossed, Ahmedabad, Gujarat. Copper container, cast, embossed, chased and pierced work, Srinagar, Jammu and Kashmir.
Social
Brass sheet formed water pot, Dhenkanal, Orissa.
NID way
the
Dhokra, lost wax casting, grain measure, Ranchi, Jharkhand.
Bell metal, sheet formed ritual vessel, Jhajpur, Orissa.
Bell metal cast charakku, large cooking vessel, Thiruvananthapuram, Kerala.
Bidri wash basin, copper and zinc alloy with silver inlay, Hyderabad, Andhra Pradesh.
Brass, heat forged serving vessel Patrapur, Orissa.
023
Spiritual
2011 M P Ranjan : NATURE OF DESIGN What Design Can Do 2011 - Amsterdam
Design as Natural human activity
Precedes science & art
History of Design
HUMAN INTENTION TO VALUE CREATION TOMORROW?
A NEW LOOK AT
FIRE 2 million years
KNOWLEDGE 50 years TODAY
TOOLS 1.5 million years
SCIENCE 2000 years of education SYMBOLIC EXPRESSION 250,000 years TECHNOLOGY & CRAFT 5000 years MOBILITY 50,000 years
AGRICULTURE & SETTLEMENT 10,000 years
Describing Design
What is Design ?
V i s io n
So
bl Pro e m P e
rc
t io n p e
Design Opportunities
ig
Intentions Explorations Compositions Judgements Innovation Promotion Implementation Nurturing
l u tio n In
h ts
C o nt e xt
Bamboo - Sustainable Development
Katlamara Project
[ 1998 ]
HUMAN RESOURCE LOCAL MARKETS SUSTAINABILITY STRATEGY FARMING
PROJECT CREDIT: National Institute of Design
Centre for Bamboo Initiatives at NID
Bamboo - Sustainable Development
Katlamara Project
Natural Resource
Training
Application
Centre for Bamboo Initiatives at NID
Daily Dump - Sustainable Cities
Daily Dump, Bengaluru
These products have been designed to give
Prototype Test Promote

VS.
an
odour-free and pest-free

solution to composting at home
[ 2006 ]
70% of the waste generated in an average

urban Indian home is organic wet waste
DESIGNER & ENTREPRENEUR: Poonam Bir Kasturi
Daily Dump - Cleaning India
5000 kilos a day in 2011
Prototype
Promotion
Adoption
Water - New Domains for Development
FURAAT, Ahmedabad
Application
Natural Resource
Detailing
FURAAT: Rain Water Harvesting System
Water - News Domains for Development Enablingpeople peoples participation inDesign Directions, Pune watermanagement
Natural Resource
Detailing
Application
Lightweight andcorrosion resistant corrosionresistant plastic design to plasticdesignto

replaceexistingmetalmicroIrrigationcheckdams
Design Directions: Water Management System
www.designforindia.com s. sUndaR Managing Director Dovetail Furniture Pvt. Ltd. President, ADI (Association of Designers of India) Invitee Member India Design Council jatIn Bhatt Director EduSign Consulting Pvt Ltd. jogI Panghaal Design Thinker & Educator Associate, Doors of Perception Foundation ashIsh deshPande Founder Director & Principal Designer Elephant Strategy + Design amIt KRIshn gUlatI Director, Incubis Consultants (India) PL Design Consultant and Educator Member, CII National Committee on Design Poonam BIR KastURI Compostwali Founder, Daily Dump dInesh KoRjan Design Educator and Partner Studio Korjan Moderator, alumNID (NID alumni discussion group)
on.
230 of the VIsIoNSectors FIRsT is an initiative to create a perspective on creating design Economy need Design competencies in India and maybe,
Good Governance is Good Design

www.visionfirst.in Design needs a place in Good Governance
elsewhere. The idea is to tap the collective wisdom of the vibrant design community and other stakeholders of design in the country and co-create a vision for further actions whether it is the setting up of new institutions or taking design to those areas where it has never been before.
What the Vision Document Will be From a political perspective it is a manifesto for implementing public policies for improving quality of life through invention, innovation and design. From an academic perspective it is a broad framework for compiling research, learning and action resources. From the perspective of propective students and their parents a vision document will inspire them with a sense of purpose for finding meaningful and gainful employment that connects their individual career pursuits with national / global and humanitarian goals. From the perspective of the administration a vision document will become a template for monitoring the institutes evolving progress against national goals and priorities and assign available resources for building specific competencies that meet the needs of the time.
Design needs to be Nurtured in India

core group Vision First Initiative RashmI KoRjan Design Educator and Partner Studio Korjan Uday dandaVate Co-Founder, SonicRim Global Design Research and Commentator on Change mP Ranjan Design Thinker and Author of Blog www.designforindia.com s. sUndaR
www.visionfirst.in
Finally, the vision document is meant to be about people of India to articulate the nature of design expertise & education that addresses the emerging needs and aspirations of the citizen by facilitating a connect between localised innovation and insights in form of informed choices, solutions and enterprise. in conclusion...seeking a neW start
www.designforindia.com s. sUndaR Managing Director Dovetail Furniture Pvt. Ltd. President, ADI (Association of Designers of India) Invitee Member India Design Council
1. Prime Ministers Office
on.
jatIn Bhatt Director EduSign Consulting Pvt Ltd. jogI Panghaal Design Thinker & Educator Associate, Doors of Perception Foundation ashIsh deshPande Founder Director & Principal Designer Elephant Strategy + Design
Personnel, Public Grievances & Pensions Planning & Culture Atomic Energy & Space
VIsIoN FIRsT is an initiative to Major Ministries in India create a perspective on creating design 2. Finance competencies in India and maybe, 3. Agriculture & Food Processing Industries: elsewhere. The idea is to tap the 4. Defence collective wisdom of the vibrant design 5. Home community andAffairs other stakeholders of 6. Railways design in the country and co-create a 7. for External Affairs vision further actions whether it 8. Micro, Small Medium Enterprises is the setting up of new & institutions or 9. Rural Development & Panchayati Raj taking design to those areas where it Health and Family Welfare has10. never been before.
Design for Good Governance needs a new home

Poonam BIR KastURI Compostwali Founder, Daily Dump
amIt KRIshn gUlatI Director, Incubis Consultants (India) PL Design Consultant and Educator Member, CII National Committee on Design
Eames Report 1958 NID 1961.....

dInesh KoRjan Design Educator and Partner Studio Korjan Moderator, alumNID (NID alumni discussion group)
23. Commerce & Industry - DIPP 24. Road Transport & Highways 25. Housing & Urban Poverty Alleviation 26. Tourism 27. Statistics & Programme Implementation 28. Shipping 29. Parliamentary Affairs & Science and Technology and Earth Sciences. 30. Social Justice & Empowerment 31. Tribal Affairs 32. Chemicals & Fertilizers 33. Coal 34. Water Resources & Minority Affairs 35. Heavy Industries & Public Enterprises
Design Policy 2007 India Design Council 2010 Design Policy of 2007 proposes 4 new NIDs
11. Power 12. Law & Justice www.visionfirst.in 13. New and Renewable Energy 14. Petroleum & Natural Gas 15. Urban Development 16. Overseas Indian Affairs & Civil Aviation 17. Textiles 18. Corporate Affairs 19. Information & Broadcasting 20. Labour & Employment 21. Human Resource Development & Communications and Information What the Vision Document Will be Technology From a political perspective it is a manifesto for implementing public policies for improving quality of life through invention, innovation and design. 22. Development of North-Eastern Region
From an academic perspective it is a broad framework for compiling research, learning and action resources. From the perspective of propective students and their parents a vision document will inspire them with a sense of purpose for finding meaningful and gainful employment that connects their individual career pursuits with national / global and humanitarian goals. From the perspective of the administration a vision document will become a template for monitoring the institutes evolving progress against national goals and priorities and assign available resources for building specific competencies that meet the needs of the time.

www.visionfirst.in
www.designforindia.com s. sUndaR Managing Director Dovetail Furniture Pvt. Ltd. President, ADI (Association of Designers of India) Invitee Member India Design Council jatIn Bhatt Director EduSign Consulting Pvt Ltd.
Re-Describing Design
on.
jogI Panghaal Design Thinker & Educator Associate, Doors of Perception Foundation ashIsh deshPande Founder Director & Principal Designer Elephant Strategy + Design
Design for Good Governance needs a new process

amIt KRIshn gUlatI Director, Incubis Consultants (India) PL Design Consultant and Educator Member, CII National Committee on Design Poonam BIR KastURI Compostwali Founder, Daily Dump
Tendering Specifications Existing Knowledge

dInesh KoRjan Design Educator and Partner Studio Korjan Moderator, alumNID (NID alumni discussion group)
VIsIoN FIRsT is an initiative to create a perspective on creating design competencies in India and maybe, elsewhere. The idea is to tap the collective wisdom of the vibrant design community and other stakeholders of design in the country and co-create a vision for further actions whether it is the setting up of new institutions or taking design to those areas where it has never been before.
DESIGN
Design Thinking Design Research Visualisation Cocreation Discourse Politics Adoption
Current State
Future State
www.visionfirst.in
Envisioning Investments in Design Public Debates Transparancy
What the Vision Document Will be From a political perspective it is a manifesto for implementing public policies for improving quality of life through invention, innovation and design. From an academic perspective it is a broad framework for compiling research, learning and action resources. From the perspective of propective students and their parents a vision document will inspire them with a sense of purpose for finding meaningful and gainful employment that connects their individual career pursuits with national / global and humanitarian goals. From the perspective of the administration a vision document will become a template for monitoring the institutes evolving progress against national goals and priorities and assign available resources for building specific competencies that meet the needs of the time.

www.visionfirst.in
Design Education for India
on.
www.visionfirst.in
North Zone
South Zone
West Zone
Design Concepts & Concerns 2010 NID
Design Education for India
on.
www.visionfirst.in
What the Vision Document Will be
Embedding Design Inside School & Higher Education

Regions, Contexts, Aspirations, Innovation & Entrepreneurship
From a political perspective it is a manifesto for implementing public policies for improving quality of life through invention, innovation and design.
From an academic perspective it is a broad framework for compiling research, learning and action resources.
From the perspective of propective students and their parents a vision document will inspire them with a sense of purpose for finding meaningful and gainful employment that connects their individual career pursuits with national / global and humanitarian goals. From the perspective of the administration a vision document will become a template for monitoring the institutes evolving progress against national goals and priorities and assign available resources for building specific competencies that meet the needs of the time.
Nature of Design
Prof M P Ranjan
Design Thinker & Academic Ahmedabad, India
s ion nt
& ac
tions that
gen
in te
er a
Design as Fire
ranjanmp@gmail.com www.designforindia.com www.ranjanmp.in
lu va te
e
Systems Spiritual Material Craftsmanship Function
Design as Seed
EFFECT
Cultural
Technique
Science
Political & Legal
Economy Aesthetics Social
Environmental
Linguistic
Design: Three Orders
Design as Seed
What Design Can Do? if only.......


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Amsterdam Nature of Design Clean LR

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Nature of Design

Need for Nurture in India

Political & Legal

Economy Aesthetics Social

Design: Three Orders What Design Can Do?

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Some more Metaphors

Need for Nurture in India

Systems Design The NID Model

Products Systems Services

Insights Concepts Scenarios

User & Need Research

Trends Software Economics

Entrepreneurship Diplomacy Committment

The Iceberg Factor Design as Value Iceberg Factor

What Design Can Do?

Design as Iceberg Metaphor

Holistic View System Synergy Relationship

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Latent Potency Nurture Grow Harvest

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

The First Order of Design:

Brass sheet formed water pot, Dhenkanal, Orissa.

Dhokra, lost wax casting, grain measure, Ranchi, Jharkhand.

Bell metal, sheet formed ritual vessel, Jhajpur, Orissa.

Bell metal cast charakku, large cooking vessel, Thiruvananthapuram, Kerala.

Brass, heat forged serving vessel Patrapur, Orissa.

Design as Natural human activity

Precedes science & art

FIRE 2 million years

KNOWLEDGE 50 years TODAY

TOOLS 1.5 million years

AGRICULTURE & SETTLEMENT 10,000 years

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Intentions Explorations Compositions Judgements Innovation Promotion Implementation Nurturing

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Bamboo - Sustainable Development

PROJECT CREDIT: National Institute of Design

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Centre for Bamboo Initiatives at NID

Bamboo - Sustainable Development

Daily Dump - Sustainable Cities

Daily Dump, Bengaluru

These products have been designed to give

Prototype Test Promote

odour-free and pest-free

70% of the waste generated in an average

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

Daily Dump, Bengaluru

DESIGNER & ENTREPRENEUR: Poonam Bir Kasturi

Daily Dump - Cleaning India

5000 kilos a day in 2011

Water - New Domains for Development

2011 M P Ranjan : NATURE OF DESIGN

What Design Can Do 2011 - Amsterdam

FURAAT: Rain Water Harvesting System