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  • Coke and Pepsi Learn To Compete in India

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    Coca-Cola and Pepsi adapted their global products for the Indian market through glocalization strategies. Pepsi advertised during Hindu festivals and launched localized drinks like 7up lime and Slice. Coca-Cola partnered with local snack producer Britannia and acquired popular Indian brands like Thums Up. Both companies understood Indian consumers' price sensitivity by offering affordable price points between 5-15 rupees. They also engaged Indian celebrities in their advertising.

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    Coca-Cola and Pepsi adapted their global products for the Indian market through glocalization strategies. Pepsi advertised during Hindu festivals and launched localized drinks like 7up lime and Slice. Coca-Cola partnered with local snack producer Britannia and acquired popular Indian brands like Thums Up. Both companies understood Indian consumers' price sensitivity by offering affordable price points between 5-15 rupees. They also engaged Indian celebrities in their advertising.

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    6 views7 pages

    Coke and Pepsi Learn To Compete in India

    Uploaded by

    vikkeez
    Coca-Cola and Pepsi adapted their global products for the Indian market through glocalization strategies. Pepsi advertised during Hindu festivals and launched localized drinks like 7up lime and Slice. Coca-Cola partnered with local snack producer Britannia and acquired popular Indian brands like Thums Up. Both companies understood Indian consumers' price sensitivity by offering affordable price points between 5-15 rupees. They also engaged Indian celebrities in their advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 7

    COKE AND PEPSI LEARN TO COMPETE IN INDIA

    4.GLOCALIZATION
    Global + localization= Glocalization Meaning-by taking a global product, a firm will have more success if they adapt it specifically to the localization and culture that they are trying to market in India

    Pepsi Glocalization
    Advertising during navaratri festivals 7up lime drink Slice and Teem

    Coca cola-Glocalization
    Joined forces with the local snack food producer Britannia. Managed to take brands like Thums Up and gold spot from Parle Free passes and free trip to goa Used celebrities like aishwarya rai and vivek oberoi Understood the price sentivity and Affordability of indian consumers-(5rs, 8rs,15rs)

    Answer 5
    Pepsi and coke can confront the issue of water use in manufacturing by use of canal irrigation and rain water harvesting. Recycling plants-to treat the discharged water from their factories ,by this farmers and underground water problem will be manged Coke can further defuse or demonstration aganist their productsin california1. By ad campaign 2. Use of expets to convey the message(ministry of health)

    Answer 6
    Pepsi It is not only concentrating on beverage industry( carbonated) but also in food and confectionary industry. Marketing strategy is Appropriate

    Answer 7
    Glocalization Political analysis Good relationship with governing bodies If you want to win be with a leader- strategy Analysing the market trends.

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