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  • The Art of Advertising

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    This document discusses the major types of advertising media like newspapers, magazines, radio, television and the internet. It provides data on advertising spending for 2008 and outlines five key pieces to advertising success - accountability, media savvy, commitment, discipline and creativity. It discusses how advertising can connect brands through various styles. The document also notes strategic, creative, media and measurement as common pitfalls to avoid in advertising.

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    This document discusses the major types of advertising media like newspapers, magazines, radio, television and the internet. It provides data on advertising spending for 2008 and outlines five key pieces to advertising success - accountability, media savvy, commitment, discipline and creativity. It discusses how advertising can connect brands through various styles. The document also notes strategic, creative, media and measurement as common pitfalls to avoid in advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    191 views9 pages

    The Art of Advertising

    Uploaded by

    44hj
    This document discusses the major types of advertising media like newspapers, magazines, radio, television and the internet. It provides data on advertising spending for 2008 and outlines five key pieces to advertising success - accountability, media savvy, commitment, discipline and creativity. It discusses how advertising can connect brands through various styles. The document also notes strategic, creative, media and measurement as common pitfalls to avoid in advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 9

    THE ART OF

    ADVERTISING

    Presented by
    Himanshu
    Jhanwar
    & Isha Jain
    Major Types of Advertising
    Media
    Newspapers

    Magazines

    Radio

    Television

    Outdoor Media

    Internet

    Alternative Media
    Advertising Spending for 2008
    SUCCEEDING IN ADVERTISING

    • SHOW ME
    • TO BE SUCCESSFUL……..
    • ANALYZE….
    • BE SINGLE MINDED.
    Five not – so – easy pieces to
    success.
    • Accountability
    • Media savvy
    • Unyielding
    commitment
    • Disciplined
    • Creativity
    Advertising and Branding

    • Connect
    • Various styles
    • Once
    Advertising Pitfalls

    • Strategic
    • Creative
    • Media
    • Measurement
    ************************************
    ******
    • ___________________________
    ______

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