Introduction

A brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan India, Bisleri is at the centre of the Aqua Green Revolution.

History

Bisleri Bottle Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. In 1965, it was bought over by Jayantilal Mohanlal Chauhan. Bisleri then was introduced in Mumbai in glass bottles in two varieties bubbly & still in 1965. Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name Bisleri. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe. All shares are held by Mr Ramesh J Chauhan and his family. The brand name Bisleri is so popular in India that it is used as generic name for bottled water.

1965 Founded Headquarters Mumbai, India Felice Bisleri (founder) Ramesh J. Chauhan (Chairman Key people Bisleri International Pvt.Ltd.) bottled water Products Parle Bisleri Ltd Parent
Website www.bisleri.com

Vision The Aqua Green Revolution began with an ambitious dream: An India in which every person has uninterrupted access to scientifically purified and fortified drinking water, irrespective of geographical barriers or economic limitations. Mission The Aqua Green Revolution urges us to innovate continuously, to provide every Indian access to scientifically purified and fortified drinking water that is readily available and easily affordable; and to support initiatives that rejuvenate the Earth's natural sources of pristine drinking water. Values

Trust: Build trust in every single individual who interacts with the brand.

Innovation: Approach innovation not as a can-do, but as a must-do.

Seamlessness: Integrate smaller goals seamlessly to achieve the larger objective.

Commitment: Sow the seeds of commitment at every step towards the goal.