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  • Corporate, Business, and Marketing Strategy: Chapter Two

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    This document is an introduction to chapter two which discusses corporate, business, and marketing strategy. It outlines the components of corporate strategy, including organizational change, and explains the marketing strategy process involves designing marketing driven strategies and preparing marketing plans. The chapter also addresses internet strategy, market programs, and the international planning process.

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    Marketing Strategy

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    This document is an introduction to chapter two which discusses corporate, business, and marketing strategy. It outlines the components of corporate strategy, including organizational change, and explains the marketing strategy process involves designing marketing driven strategies and preparing marketing plans. The chapter also addresses internet strategy, market programs, and the international planning process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    89 views27 pages

    Corporate, Business, and Marketing Strategy: Chapter Two

    Uploaded by

    merahorani
    This document is an introduction to chapter two which discusses corporate, business, and marketing strategy. It outlines the components of corporate strategy, including organizational change, and explains the marketing strategy process involves designing marketing driven strategies and preparing marketing plans. The chapter also addresses internet strategy, market programs, and the international planning process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 27

    Chapter two

    Corporate, Business, and


    Marketing Strategy

    1
    INTRODUCTION

    2
    Introduction
    3
    ••

    Introduction
    4

    Corporate Strategy
    5
    v

    Corporate Strategy
    6
    Organizational Change
    7
    Organizational Change
    8
    Organizational Change
    9

    Components of Corporate Strategy


    10
    •

    Components of Corporate Strategy


    11
    Components of Corporate Strategy
    12
    Components of Corporate Strategy
    13

    Business & Marketing Strategy


    14

    Marketing strategy process


    :includes
    15

    Marketing strategy process


    :includes
    16

    Designing Marketing Driven


    Strategy
    17

    Designing Marketing Driven


    Strategy
    18
    Designing Marketing Driven
    Strategy
    19

    Internet Strategy
    20

    Marketing Driven Program


    21

    Market Program Includes:


    22
    .

    Implementing Market Driven


    Strategy
    23

    Preparing the Marketing Plan


    24

    Preparing the Marketing Plan


    25

    International Planning Process


    26
    Strategic Marketing
    Mera Al Horani
    7 October 2008

    27

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