S-M-A-R-T GROWTH Through Opportunity Right-Sizing

Carlos Santiago President & Chief Strategist Santiago Solutions Group

July, 2012

Excerpts of -Chapter 2 written by Carlos Santiago in M. Isabel Valdes new book WIN! The Hispanic Market
www.SantiagoSolutionsGroup.com t: 818.736.5661

Need: Go or No-go & Hispanic Initiative Funding Allocation Decisions

Right-sizing the Hispanic Market Opportunity
Boost corporate growth rates

Optimize brands full potential

Decide where & how much to invest Attain reasonable ROI

S-M-A-R-T Growth
Strategic Planning Framework

Hispanic Right-Sizing S-M-A-R-T Growth

Long term view Consistent investment and resource allocation

Hispanic Right-Sizing S-M-A-R-T Growth

Tailored, proven scientific approaches

Hispanic Right-Sizing S-M-A-R-T Growth

Objectives, operations, incentives & accountability

Hispanic Right-Sizing S-M-A-R-T Growth

Clear goals & dashboards including net consumer growth, revenue, profit and ROI

Hispanic Right-Sizing S-M-A-R-T Growth

Operationalized growth strategies in-sync with proven outcomes, organizational capabilities and progressive scaling
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Revenue Growth due largely to appropriate Hispanic Allocation

For Consumer Packaged Goods and Technology-Telecom-Entertainment sectors as well as for their retailers Hispanic Allocation alone explains about a third of increases in revenue growth

Hispanic Market ~33% Allocation

Other Drivers

~67%

* Hispanic Allocation Top Tier revenue growth rate outpaces Mid Tier competitors by 3 times * According to Credit Suisse, Hispanic competitive advantage translates into a 20%+ company valuation differential!
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Gracias!

Strategic Growth Consultancy, including planning and implementation U.S. Hispanic, Multicultural & Latin American markets focus Deep experience across Services, Products and Social Sector Hands-on capabilities from clientside experience with end-to-end operations Driven by ROI for 12+ years
Carlos Santiago O: 818.736.5661

Carlos@SantiagoSolutionsGroup.com www.SantiagoSolutionsGroup.com

www.SantiagoSolutionsGroup.com t: 818.736.5661