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    Najam Huda
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    This course introduces strategic management concepts and tools in a clear manner. The objective is to help students identify and resolve key issues related to strategic management. Upon completing the course, students will be able to explain strategic management levels and concepts, business strategy and development, different types of strategies, strategic planning, and strategic controls and changes. The course covers topics like the nature and scope of strategic management, the general and competitive environment, business strategy development, strategic decision making, change management, and implementing strategic plans.

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    Sm Syllabus

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    This course introduces strategic management concepts and tools in a clear manner. The objective is to help students identify and resolve key issues related to strategic management. Upon completing the course, students will be able to explain strategic management levels and concepts, business strategy and development, different types of strategies, strategic planning, and strategic controls and changes. The course covers topics like the nature and scope of strategic management, the general and competitive environment, business strategy development, strategic decision making, change management, and implementing strategic plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    29 views1 page

    SM Syllabus

    Uploaded by

    Najam Huda
    This course introduces strategic management concepts and tools in a clear manner. The objective is to help students identify and resolve key issues related to strategic management. Upon completing the course, students will be able to explain strategic management levels and concepts, business strategy and development, different types of strategies, strategic planning, and strategic controls and changes. The course covers topics like the nature and scope of strategic management, the general and competitive environment, business strategy development, strategic decision making, change management, and implementing strategic plans.

    Copyright:

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    STRATEGIC MANAGEMENT [ML-603]

    INTRODUCTION This course of Strategic Management has been designed in a lively and user friendly manner and presents a rich and comprehensive examination of strategic management concepts and tools. OBJECTIVE This text enable the students to identifying and resolve the key issues related to strategic management. INDICATIVE GRID PART A OUTCOMES On completion of this course, students will be able to: Explain strategic management level and concepts, Explain business strategy and strategy development and objectives, Identify the different types of strategies, Implement strategic planning in different areas, and Implement strategic controls and changes in organization. WEIGHTAGE 15%

    SEMESTER 6

    STRATEGIC MANAGEMENT AND COMPETITIVE ENVIRONMENT 1. Nature and Scope of Strategic Management 2. Strategy: Introducti on, Leve ls and Concepts 3. General and Competitive environment INTERACTING WITH THE COMPETITIVE ENVIRONMENT 4. Business strategy and strategy development 5. Stakeholders and corporate objectives STRATEGY DEVELOPMEN T AND STRATEGIC OPTIONS 6. Strategic decision making 7. Resource audit 8. Generic strategies 9. Directions a nd methods of gr owth 10. Evaluating strategic options 11. Strategic marketing 12. Information systems and strategy 13. Issues in strategic management CHANGE MANAGEMENT 14. Organizational c hange 15. Implementing change IMPLEMEN TING S TRATEGIC PLANS 16. Strategic control 17. Enterprise performance management TOTAL

    SYLLABUS CONTENT AREA

    15%

    45%

    10%

    15% 100%

    Note: The weightage shown against each section indicates, study time required for the topics in that section. This weightage does not necessarily specify the number of marks to be allocated to that section in the examination. RECOMMENDED BOOKS TITLE CIMA, UK Study Text Relevant Study Text Management and Cost Accounting

    CORE READINGS AUTHOR -----

    Management Accounting Business Strategy Strategic Management Concepts & Cases Strategic Management

    Colin Drury PBP

    BPP Kaplan Publishing Cengage Learning

    PUBLISHER

    Fred R. David ADDITIONAL READING Leslie W. Rue / Phyllis G. Hollan

    Professional Business Publications, Lahore Prentice Hall /Pearson / Financial Times McGraw-Hill

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