Company Profile:

YUNUS BROTHERS GROUP ( Leading the Change Challenge the Norms )

In 1962, Yunus Brothers Group started as a trading house; exporting cotton yarn to Far-Eastern countries and gradually added other commodities in its business portfolio. It holds a strong reputation in provision of high-quality products; accompanied with reliability and excellent customer services. Since then, Yunus Brothers Group has established various other business concerns in different sectors and has proved its business standing in local and international markets. These are followed Cement Construction Textile yarn manufacturing Power Generation Sector

It proudly owns one of the largest cement manufacturing facility and the largest yarn manufacturing unit in the country.

Mission Statement:

ur mission is to expand our business network by forming strategic alliances in the global market. We endeavor to equip our business with the latest technology to produce and maintain services and quality cement while conserving energy and reducing CO2 emission to reinforce eco-friendly business practices; thus meeting international standards.

Evaluation Matrix of Mission Statements Org./ Company Components Customer NO Product/Service Markets YES YES

Org./ Company Concern for Survival, Growth, Profitability YES

YUNUS BROTHERS GROUP

Components Technology Philosophy

YUNUS BROTHERS GROUP

YES

NO

Org./ Company Self-Concept

Components Concern for Public Image Concern for Employees

YUNUS BROTHERS GROUP

NO

YES

NO

In my point of view there are five (5) components of mission statement exist in YUNUS BROTHERS GROUP mission statement.

Subject: Operational Management Submitted to: Sir Javaad Ahmad Submitted by: Ateeq Ur Rehman Class : Reg #: Date: MBA 4th Section (A) 10-NTU-5017 16-04-2012

National Textile University Faisal Abad