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www.renub.com Mobile Payment Market, Users Worldwide & Countries Forecast to 2014

Published: March, 2012

Copyright 2012 Renub Research - All Rights Reserved

Mobile Payment Market Overview

In a world where technology can be used for multiple exchanges, the use of mobile phones is no longer limited to simple voice communication functions. Mobiles are now providing access to a growing number of services. Mobile payment or M-payment is a service which is continually gaining in popularity as there are huge number of mobile phone users and bank card holders. This service therefore has great potential as new economic market brings; together disconnected banking and telecom sectors. The number of mobile payment subscribers worldwide was nearly 2 Billion users in 2011. The total value of mobile payment market is expected to cross US$ 500 Billion by 2014. North America and Asia is expected to become the most important markets; together both of them accounting for more than 60% of the total market share and 80% of mobile payment users. In North American region, United State is expected to dominate the mobile payment market volume with more than US$ 200 Billion by 2015. In Asian region Japan will lead the mobile payment market due to higher per capita income. It will be followed by South Korea, China and India in the 2nd 3rd and 4th position respectively. In Latin America Brazil holds the mobile payment market with 90% market share in 2011. Western Europe mobile payment market is forecasted to grow with a CAGR of 68.17% with the spanning period of 2011 2015. But, in terms of mobile payment users, China is the leader in Asian market. China is expecting to have nearly ten times more mobile payment users than Japan. India and Eastern Europe & Middle East & Africa are expected to have more than 100 Million and 150 Million mobile payment users by 2015. In mobile payment methods, NFC based mobile payment market is growing tremendously. NFC based mobile payment market is likely to grow with a CAGR of 118% in the spanning period of 2011-2015. Mobile Ticketing is expected to capture around 40% share of the total mobile payment market by 2014. The premium SMS market share is predicted to decline due to consumer trend moving towards NFC enabled technology.

Renub Research report entitled Mobile Payment Market, Users Worldwide & Countries Forecast to 2014 provides a comprehensive assessment of the fast-evolving, high-growth mobile payments space. We recommend this report as must-read insight for mobile commerce stakeholders the world over. The report covers the following points Studied growth forecasts and worldwide mobile payment market sizing from (2011 to 2014) Analysed growth forecast and worldwide mobile payment users from (2011 to 2014) Worldwide mobile payment market share and users share from (2011 to 2014) Digest regional (North America, Latin America, Asia, Western Europe, Central and Eastern Europe, Middle East & Africa) mobile payment market Share and users share (2010 2014) Country-level mobile payment market and users analysis (2009 2014) Explore and identify opportunities in the exciting m-payments market Analyse data forecasts and commentary on NFC-capable Handsets; NFC Payment Market; Mobile Ticketing Users - and Market; Mobile Money Transfer Market and Users (2011 2014) Understand the drivers and inhibitors within the m-payments ecosystem Review regional trends and key developments region wise Learn more about key players like Google Google Wallet, E-Bay PayPal, ISIS, Visa Visa Wallet, American Express Serve

Key Players Analysis

This section covers the key facts about the major companies that play an important role in Mobile Payment Market. The companies analyzed in this section are Google Google Wallet, E-Bay PayPal, ISIS, Visa - Visa Wallet, American Express Serve. All the companies have been analyzed from three headings 1) Companies Initiative or Strategy Mobile Payment Industry

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2) Strength of the company in mobile payment industry 3) Weakness of the company in mobile payment industry

Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

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Mobile Payment Market, Users Worldwide & Countries Forecast to 2014 Renub Research, 2012 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents
1. 2. Executive Summary Worldwide Mobile Payment Market Analysis 2.1 2.2 2.3 2.4 3. Worldwide Mobile Payment Market Worldwide Mobile Payment Market Share Worldwide Number of Mobile Payment Users Worldwide Mobile Payment Users Share

Geographical Distribution Mobile Payment Market Share, Users Share & Forecast 3.1 3.2 3.3 3.4 North America Mobile Payment Market Share, No. of Users Share & Forecast Latin America Mobile Payment Market Share, Users Share & Forecast Asia Mobile Payment Market Share, Users Share & Forecast Europe Mobile Payment Market Share & Forecast

4.

Geographical Distribution - Mobile Payment Market, No. of Users & Forecast 4.1 North America Mobile Payment Market, No. of Users & Forecast United States Mobile Payment Market, Users & Forecast Canada Mobile Payment Market, Users & Forecast Key Developments in North America

4.1.1 4.1.2 4.1.3 4.2

Latin America Mobile Payment Market, No. of Users & Forecast Brazil Mobile Payment Market Mexico Mobile Payment Market

4.2.1 4.2.2 4.3

Asia Mobile Payment Market, No. of Users & Forecast Japan Mobile Payment Market, Users & Forecast China Mobile Payment Market, Users & Forecast India Mobile Payment Market, Users & Forecast South Korea Mobile Payment Market, Users & Forecast Key Developments in Asia

4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.4

Europe Mobile Payment Market, No. of Users & Forecast Western Europe Mobile Payment Market Western Europe Mobile Payment Users Key Developments in Western Europe EMEA (Eastern Europe & Middle East & Africa) Mobile Payment Market Page 7 of 18

4.4.1 4.4.2 4.4.3 4.4.4

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4.4.5 4.4.6 4.4.7 4.4.8 4.5

EMEA Mobile Payment Users Central and Eastern Europe (CEE) Mobile Payment Market Russia Mobile Payment Market Key Developments in Central and Eastern Europe

Middle East & Africa (MEA) Mobile Payment Market & Forecast Key Developments in Middle East & Africa

4.5.1 5.

Mobile Payment Methods 5.1 5.2 5.3 Worldwide Mobile Payment Method Market & Forecast Worldwide Mobile Payment Method Market Share & Forecast Near Field Communication (NFC) Payment Market & Forecast Mobile NFC Transactions & Forecast NFC Enabled Device & Forecast

5.3.1 5.3.2 5.4 5.5

Mobile Ticketing Market, No. of Users & Forecast Mobile Money Transfer Market, No. of Users & Forecast Mobile Money Transfer Market & Forecast Mobile Money Transfer Users & Forecast

5.5.1 5.5.2 5.6 6.

Premium SMS and Digital Goods Market & Forecast

Mobile Payment Driving Forces 6.1 6.2 6.3 6.4 6.5 Convenience of Payment Emergence of Mobile Applications Stores Growing Number of M-Payment Services Advanced Handsets and Improvement in Telecom Infrastructure Global Mobile Payment Initiatives

7.

Mobile Payment Challenges 7.1 7.2 7.3 7.4 7.5 Lack of Technology Standards Complex Regulatory Bodies Complex Ecosystem Security Issues Stakeholder Cooperation

8.

Key Players - Mobile Payment Applications Analysis

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8.1

Google Google Wallet Google Wallet Initiatives/Strategy Strengths of Google Wallet Weakness

8.1.1 8.1.2 8.1.3 8.2

E-Bay PayPal PayPal Revenue E-Bay PayPal Initiatives/Strategy Strengths of Paypal Weakness

8.2.1 8.2.2 8.2.3 8.2.4 8.3 ISIS

8.3.1 8.3.2 8.3.3 8.4

ISIS Mobile Payment Initiatives Strengths of ISIS Weakness of ISIS

Visa Visa Wallet Visa Wallet Initiatives Strengths of Visa Wallet Weakness of Visa Wallet

8.4.1 8.4.2 8.4.3 8.5

American Express Serve American Express Serve Initiatives Strengths of American Express Serve Weakness

8.5.1 8.5.2 8.5.3

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List of Figures:
Figure 2-1: Worldwide Mobile Payment Market & Forecast (Billion US$), 2011 2014 Figure 2-2: Worldwide Mobile Payment Market Share & Forecast (Percent), 2011 2014 Figure 2-3: Worldwide Mobile Payment Users & Forecast (Billion), 2011 2014 Figure 2-4: Worldwide Mobile Payment Users Share & Forecast (Percent), 2011 2014 Figure 3-1: North America Mobile Payment Market Share (Percent), 2009 2011 Figure 3-2: North America Forecast for Mobile Payment Market Share (Percent), 2012 2014 Figure 3-3: North America Mobile Payment Users Share (Percent), 2009 2011 Figure 3-4: North America Forecast for Mobile Payment Users Share (Percent), 2012 2014 Figure 3-5: Latin America Mobile Payment Market Share (Percent), 2010 2011 Figure 3-6: Latin America Forecast for Mobile Payment Market Share (Percent), 2012 2014 Figure 3-7: Latin America Mobile Payment Users Share (Percent), 2010 2011 Figure 3-8: Latin America Forecast for Mobile Payment Users Share (Percent), 2012 2014 Figure 3-9: Asia Mobile Payment Market Share (Percent), 2009 2011 Figure 3-10: Asia Forecast for Mobile Payment Market Share (Percent), 2012 2014 Figure 3-11: Asia Mobile Payment Users Share (Percent), 2010 2011 Figure 3-12: Asia Forecast for Mobile Payment Users Share (Percent), 2012 2014 Figure 3-13: Europe Mobile Payment Market Share & Forecast (Percent), 2011 2014 Figure 4-1: North America Mobile Payment Market (Billion US$), 2009 2011 Figure 4-2: North America Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-3: North America Mobile Payment Users (Million), 2009 2011 Figure 4-4: North America Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-5: United States Mobile Payment Market (Billion US$), 2009 2011 Figure 4-6: United States Forecast for Mobile Payment Market (Billion US$), 2012 2015 Figure 4-7: United States Mobile Payment Users (Million), 2008 2011 Figure 4-8: United States Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-9: Canada Mobile Payment Market (Billion US$), 2009 2011 Figure 4-10: Canada Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-11: Canada Mobile Payment Users (Million), 2009 2011 Figure 4-12: Canada Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-13: Latin America Mobile Payment Market (Billion US$), 2010 2011 Figure 4-14: Latin America Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-15: Latin America Mobile Payment Users (Million), 2010 2011 Figure 4-16: Latin America Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-17: Brazil Mobile Payment Market (Billion US$), 2010 2011 Figure 4-18: Brazil Forecast for Mobile Payment Market (Billion US$), 2012 2014

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Figure 4-19: Brazil Mobile Payment Transaction (Million), 2010 2011 Figure 4-20: Brazil Forecast for Mobile Payment Transaction (Million), 2012 2014 Figure 4-21: Brazil Mobile Payment Users (Million), 2010 2011 Figure 4-22: Brazil Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-23: Mexico Mobile Payment Market (Billion US$), 2009 2011 Figure 4-24: Mexico Forecast for Mobile Payment Market (Billion US$), 2012 2015 Figure 4-25: Mexico Mobile Payment Users (Million), 2009 2011 Figure 4-26: Mexico Forecast for Mobile Payment Users (Million), 2012 2015 Figure 4-27: Asia Mobile Payment Market (Billion US$), 2009 2011 Figure 4-28: Asia Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-29: Asia Mobile Payment Users (Million), 2010 2011 Figure 4-30: Asia Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-31: Japan Mobile Payment Market (Billion US$), 2006 2011 Figure 4-32: Japan Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-33: Japan Mobile Payment Users (Million), 2009 2011 Figure 4-34: Japan Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-35: China Mobile Payment Market (Billion US$), 2009 2011 Figure 4-36: China Forecast for Mobile Payment Market (Billion US$), 2012 2014 Figure 4-37: China Mobile Payment Users (Million), 2002 2011 Figure 4-38: China Forecast for Mobile Payment Users (Million), 2012 2014 Figure 4-39: India Mobile Payment Market (Billion US$), 2009 2011 Figure 4-40: India Forecast for Mobile Payment Market (Million US$), 2012 2015 Figure 4-41: India Mobile Payment Users (Million), 2010 2011 Figure 4-42: India Forecast for Mobile Payment Users (Million), 2012 2015 Figure 4-43: South Korea Mobile Payment Market (Billion US$), 2009 2011 Figure 4-44: South Korea Forecast for Mobile Payment Market (Billion US$), 2012 2015 Figure 4-45: South Korea Mobile Payment Users (Million), 2009 2011 Figure 4-46: South Korea Forecast for Mobile Payment Users (Million), 2012 2015 Figure 4-47: Western Europe Mobile Payment Market (Billion US$), 2010 2011 Figure 4-48: Western Europe Forecast for Mobile Payment Market (Billion US$), 2012 2015 Figure 4-49: Western Europe Mobile Payment Users (Million), 2010 2011 Figure 4-50: Western Europe Forecast for Mobile Payment Users (Million), 2012 2015 Figure 4-51: EMEA Mobile Payment Market & Forecast (Billion US$), 2011 2015 Figure 4-52: EMEA Mobile Payment Users & Forecast (Million), 2011 2015 Figure 4-53: Central & Eastern Europe Mobile Payment Market & Forecast (Billion US$), 2011 2015 Figure 4-54: Russia Mobile Payment Market (Billion US$), 2009 2011 Figure 4-55: Russia Forecast for Mobile Payment Market (Billion US$), 2012 2015

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Figure 4-56: Middle East & Africa Mobile Payment Market & Forecast (Billion US$), 2011 2015 Figure 5-1: Worldwide Mobile Payment Method Market & Forecast (Billion US$), 2011 2014 Figure 5-2: Worldwide Mobile Payment Method Market Share & Forecast (Percent), 2011 2014 Figure 5-3: Worldwide Mobile NFC Payment Market (Billion US$), 2010 2011 Figure 5-4: Worldwide Forecast for Mobile NFC Payment Market (Billion US$), 2012 2015 Figure 5-5: Worldwide Mobile NFC Transactions (Billion), 2009 2011 Figure 5-6: Worldwide Forecast for Mobile NFC Transactions (Billion), 2012 2014 Figure 5-7: Worldwide Mobile Phone with Integrated NFC Capability (Million), 2005 2011 Figure 5-8: Worldwide Forecast for Mobile Phone with Integrated NFC Capability (Million), 2012 2015 Figure 5-9: Worldwide Mobile Ticketing Market (Billion US$), 2010 2011 Figure 5-10: Worldwide Forecast for Mobile Ticketing Market (Billion US$), 2012 2014 Figure 5-11: Worldwide Mobile Ticketing Users (Million), 2008 2011 Figure 5-12: Worldwide Forecast for Mobile Ticketing Users (Million), 2011 2014 Figure 5-13: Worldwide Mobile Money Transfer Market & Forecast (Billion US$), 2011 2014 Figure 5-14: Worldwide Mobile Money Transfer Users & Forecast (Million) 2011 2014 Figure 5-15: Worldwide Premium SMS & Digital Goods Market & Forecast (Billion US$), 2011 2014 Figure 6-1: Worldwide Number of New M-payment Services Launched Per Year Figure 6-2: Region wise Number of M-Payment Services, 2010 Figure 6-3: Worldwide Spending through Smartphone (Billion US$), 2010 2011 Figure 6-4: Worldwide Forecast for Spending Through Smartphone (Billion US$), 2012 2015 Figure 6-5: Worldwide Forecast for NFC Capable Mobile Phone (Million), 2011 2015 Figure 8-1: Worldwide PayPal Mobile Payment Revenue (Million US$), 2008 2011 Figure 8-2: Worldwide Forecast for PayPal Mobile Payment Revenue (Million US$), 2012 2013

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List of Tables:
Table 6-1: Global Mobile Payment Initiatives Table 8-1: Google Wallet Partnership with Various Companies, 2011 Table 8-2: E-Bay Acquisitions, 2010 2011 Table 8-3: Various PayPal Accounts Pros Table 8-4: Various PayPal Accounts Cons Table 8-5: ISIS Partnership with Various Companies, 2011 Table 8-6: Visa Wallet Partnership, 2011 Table 8-7: Serve Partnership, 2011

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