Public Speaking

Week 8

Persuasion: Ethos, Logos, Pathos

Ethos: Ethical Appeal Logos: Logical Appeal, Reason, Facts Pathos: Appeal to Emotion

Your Turn
Groups: Convince me to give you an A in this class, using ethos, logos and pathos. Next, using ethos, logos and pathos, convince your peers to stop getting tattoos.

Maslows Hierarchy of Needs

In applying Maslow's theory to persuasive appeals, you must:

1. Decide which appeal would be most effective for the intended receiver. This may mean predicting the needs level of your receiver at the time of your persuasive effort.
2. Shape a message that capitalizes on the receiver's needs. 3. Persuade the receiver that the desired action would satisfy those needs.

Ready for a Test?

Go to Maslows Personality Test and print your results: http://similarminds.com/maslow.html

Monroes Motivated Sequence

MONROES MOTIVATED SEQUENCE--THE FIVE STEPS

STEP

FUNCTION

IDEAL AUDIENCE RESPONSE

Attention Need Satisfaction Visualization Action

to get audience to listen

"I want to hear what you have to say" "I agree. I have that need/want "I see your solution will work" "This is a great idea" "I want it"

to get audience to feel a need or want

to tell audience how to fill need or want to get audience to see benefits of solution to get audience to take action

Visualization Step

Positive

Negative

Blend

Quiz Time: Name the Method of Persuasion

Oh, and one more