Ma trn SWOT cng c lin kt cc yu t bn trong v bn ngoi

O: C HI S: IM MNH W: IM YU Cc chin lc S-O Cc chin lc W-O T: NGUY C Cc chin lc S-T Cc chin lc W-T

nh ngha S&W: nghin cu cc iu kin bn trong ca doanh nghip trn c s so snh vi cc i th cnh tranh tm ra im mnh v im yu ca mnh so vi cc i th khc O&T: phn tch v kho st mi trng bn ngoi c hai cp v m v vi m xc nh cc c hi m chng ta cn khai thc cng nh nhng nguy c c th phi i mt S: gm cc ngun lc v kh nng c th s dng chng pht trin thnh li th cnh tranh, bao gm: Pht minh, sng ch, ci tin k thut, a dng ha sn phm Nhn hiu c tn tui Kh nng tip cn d dng cc ngun ti nguyn vi tr lng v cht lng cao

W: vic khng c cc im mnh c coi l im yu, c th: Nhn hiu t ngi bit n B khch hng cho rng l c ting xu C cu vn hnh i hi chi ph cao t kh nng tip cn cc ngun ti nguyn c tr lng v cht lng cao

O: vic phn tch mi trng bn ngoi c th h m nhng c hi mi to ra li nhun v pht trin, bao gm: Nhu cu khch hng cha c p ng y S xut hin cng ngh mi Quy nh lng lo S xa b cc ro cn thng mi quc t

T: nhng thay i ca mi trng bn ngoi c th to ra nguy c i vi doanh nghip Th hiu khch hng chuyn t sn phm ca cng ty ny sang sn phm ca cng ty khc Xut hin sn phm thay th

Quy nh pht lut Hng ro thng mi quc t cht ch

Ma trn SWOT to mi lin quan gia 4 yu t ny. Ma trn SWOT gip cho nh qun tr xc nh mc tiu chin lc mt cch khoa hc, nhm khai thc c hi, n trnh nguy c trn c s pht huy mt mnh v khc phc im yu Tin trnh phn tch ma trn SWOT Bc 1: Xc nh S, W, O, T ch yu nht m doanh nghip s i mt (t 5 n 7) Bc 2: a ra s kt hp gia cc yu t (S-O, S-T, W-O, W-T) o S-O: Cn s dng mt mnh no khai thc c hi o S-T: Cn s dng mt mnh no n trnh cc mi nguy c o W-O: Cn vt qua nhng im yu no khai thc c hi o W-T: Cn vt qua nhng im yu no n trnh nguy c Bc 3: Phn nhm v la chn chin lc (ch yu chn trong ISO o Theo a bn o Theo khch hng o Theo sn phm V d: Phn tch ma trn SWOT ca doanh nghip kinh doanh vin thng