KSE LIMITED

A STUDY ONCUSTOMER SATISFACTION OF CATTLE FEEDS WITH SPECIAL REFERECE TO KSE

NAME AGE MONTHLY INCOME OCCUPATION : : : :

1. How many cows do you have? One More than 10 2-5 Other 6 10

2. Which breed of cow you are having? Sunandini HF swis Brown others 3.Where do you rear your cows? House Farms Other Places Jersey Local More than one breed

4.For what purpose you are rearing cows? Milk Meat Other purposes Reproduction Milk and Reproduction

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5.If you are rearing cows for milk how many liters of milk do you get per cow per day? Less than 5 Lts 11-15 Lts 6-10 Lts More than15

6.From where did you know about KSE cattle feed? Television Word of mouth

Radio Posters Others

Newspapers Magazines Milk societies

7.Do you believe that KSE cattle feed is safe for the health of your Yes No Other

cows?

8.What is the difference seen in your cows after feeding KSE cattle feed? Became fat Yield more milk Yield milk with more fats other differences

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9. Whether the quality of milk of your cows increased or decreased after the Consumption of KSE cattle feed? Increased Stable Below 1 Kg 2-3 Kg Other Decreased Other 1-2 Kg Above 4 Depending upon milk yield per day

10. How much cattle feed do you give to the cow per day?

11.Are you getting KSE Cattle Feed Regularly? Yes Other 12. How long have you been buying KSE cattle feed? No

Below 1 year 3 years

1 year Above 3 years

2 years Other

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13. Which is the more attracting thing of KSE cattle feed in your opinion?

Quality Price

Advertisement Brand image

Shelf-life Health of the cow

Availability All

Other 14. Which type of out lets you would like? From retailers Home delivery From other places 15.What is your opinion about the quality of KSE cattle feed? Very good Bad Good Average Other From wholesalers From milk societies

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16. Which size of the product you would like to buy?

50 kgs mash form 60 kgs mash form

57kgs mash form 50kgs pellet form

70 kgs pellet form Other

64 kgs Jersey copra cake

17.How much is the shelf life of KSE cattle feed after the opening the and before the expiry?

packet

Below 2 weeks Above 1 month

2- 4 weeks Other

18. Do you think that the existing price is reasonable? Yes No Other

19. Would you like to refer KSE cattle feed to any other dairy farmers?

Yes

No

Other

20. Do you have any suggestions to improve the quality of KSE cattle feeds?