A STUDY ON FOREIGN DIRECT INVESTMENT IN MULTI BRAND RETAIL MARKETING IN INDIA

Submitted by,

N.Sakthivel & Pradeep Balaji SASTRA UNIVERSITY SCHOOL OF MANAGEMENT Thanjavur - 613 401.

INTRODUCTION
India stands 5th position in retail market in the world After 1991 INDIA is investment friendly country . FDI is an effective international economic system and a major catalyst to development. Foreign direct investment can be used as one measure of growing economic globalization

OBJECTIVES
The influence of FDI on Indian market The opportunities and challenges faced by Indian market FDI inflows in various emerging Indian markets

CURRENT SCENARIO
The union government has sanctioned 51% foreign direct investment in multi-brand retail . Set up shop only in cities with a population of more than 10 lakhs as per the 2011 census. i.e., 53 cities in India Big retailers will need to source at least 30% of manufactured or processed products from small retailers

OPPORTUNITIES
Benefits to Indian farmers Improvement in technology and logistics Development of real estate business Status of Indian consumer

Cont.,
Partnership opportunity Proper tax system High level of employment Inflation in India

CHALLENGES
Degradation Of Retail Sector In UK 22000 retailers were become loss and 27% of retail shop were reduced in Norway. Imbalance growth of cities which mean only metropolitan cities and rural were developed Local production will reduced

CONCLUSION
By the past decade of liberalization which create IT & TELECOMUNICATION in vast manner Domestic incumbent firms in the organized retail sector is that this sector is underdeveloped and in a nascent stage. It is better to act and watch than not to act at all.

THANK YOU