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Re-acquiring & Acquiring a customer is a long and expensive process . Retaining a customer and increasing the service value is the best option .
LAST EXPERIENCE IS THE LAST IMPRESSION FOR THE CUSTOMER

Global increase in the mobile market penetration . Mobile Operators are shifting their focus from.
Customer Acquisition To Customer Retention

PREPAID SUBSCRIBERS POSTPAID SUBSCRIBERS

Majority of the subscribers are prepaid customers . It is very important to turn them loyal towards the network .
Now the Question arises How do we make them Loyal customers?

Customer Acquisition Cost (CAC) is much greater than Customer Retention Cost (CRC)

Emphasis is laid on retaining a customer An effective loyalty program will help to retain the prepaid subscribers

Our Loyalty Program targets the prepaid Blue Collar subscribers . This program serves the main purpose of the Blue Collar people . It will help them to get jobs and let them maintain the flow of Income .

We have a database of 1 million Blue Collar job-seekers . Alerts will be provided to them regarding the Job opportunities ( 1-2 job alerts / month ) The mode of communication will be via SMS .

CONNECTING JOB-PROVIDERS & JOB-SEEKERS

An SMS will be sent to the existing mobile subscribers : Do you need a Plumber or a Carpenter or any other service? Get the same within 60 minutes, just dial XXX or SMS SERVICE on our toll free number XXX .

After receiving replies regarding service requirements , an SMS alert about the same will be sent to the Blue Collar job seekers. Therefore , in this way a bridge is established between the job-providers and the job-seekers and job is created for the Blue Collar people.

It would be our immense pleasure to try and turn your prepaid mobile customers to become loyal towards your mobile network and help you in your prospective Growth.