Mother Dairy India Ltd.

SUPPLY CHAIN MANAGEMENT

PRESENTED BY:PARI T SHARMA , Galgotia Business School (2009)

 Mother Dairy is a leading marketer of dairy products and fruit & vegetable products in the Indian sub-continent. Mother Dairy has set up a 100 per cent Export Oriented Unit with a capacity for processing over 15000 metric tones of fresh produce annually.

New state-of-the-art plant with an installed capacity for processing 10 metric tones of fruit per hour in Bangalore. The units are ISO 9001-2000 and HACCP certified, and the products are Kosher certified. Established a marketing and distributional office

Deals in:- -

 Mother Dairy focuses on delivering value at every stage - right from the farm to the plant. Aspects that make Mother Dairy an outstanding brand
Best ingredients, Streamlined processes, Reliable customer service.

About
Mother Dairy is the largest liquid milk brand in Asia. It started its operations in 1974 under the Operation Flood programme of the National Dairy Development Board, which is one of the largest dairy development projects in the world. Mother Diary, Delhi is IS/ISO9002 & IS-15000 (HACCP) certified organization. Mother Dairy is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million liters of milk per day. Mother Dairy commands 40% market share in the organized sector in and around Delhi, primarily because of consistent quality and service reliability. Mother Dairy test over over 15 lakh LPD (Distributed Programming Laboratory) of milk procured from various State federations.

 In addition to toned milk through Bulk vending, Mother Dairy also markets
Full cream milk, standardized milk, toned milk, double toned milk Skimmed milk (lite) in polypacks.

DIRECTION OF MOVEMENT OF CHAIN

+
The right The right

+ +
The right The right

+
The right

+
The right

=
Time

Higher

Product

Price

Store

Quantity

Customer

Profits

Supplier

Distributor

Customer

Processing Plant

Retailer

Process of Procurement & Distribution of Milk

Farmers and the Milk Co-operative Society. The Operation Flood programme helps both farmers as well as the city consumers. The programme ensures that the farmers get a fair price for their cow & buffalo milk and the consumers get best quality milk at reasonable prices. In order to maintain freshness, this milk is chilled and then transported to Mother Diary in insulated milk tankers by road and by rail.

 Checking the quality of milk At the Dairy stringent hygienic standards are maintained. The milk in the tankers is first checked for quality and freshness and then unloaded into huge insulated stainless steel storage tanks. These tanks have a capacity of 1 lakh liters each. The presence of adulterants (impurities) like urea, neutralizers, preservatives and germs like bacteria are checked. All these tests ensure that only good quality milk is accepted. Once empty, the tankers are thoroughly cleaned and sanitized using acid and alkali. The tankers are then finally rinsed with water.

 Processing of milk Unprocessed milk may contain small dirt particles invisible to the naked eye. In order to remove these particles the milk has to be processed.

 Dispatching of milk After processing, the milk is chilled and stored in silos and further chilled to about 2 C. by the glycol chilling system, and then dispatched to the Milk Shops in insulated road milk tankers. Prior to the milk being dispatched in tankers, it is tested for quality to make sure that it meets the quality standards. When the tanker arrives at the shop the milk is transferred into a large refrigerated tank.

 Making the milk available The control room is very vital to the efficient distribution of milk to the 900 shops across the city. It organizes the tanker routes and its staff is responsible for ensuring that shops do not run out of milk. Each milk tanker is fitted with a wireless set. As soon as the incharge at the control room learns that a particular shop is running out of milk, he contacts the tanker nearest to the shop on the wireless which then delivers the extra milk to it.

 Quality control all the way A final quality check of the mill is also made at the shop itself. This ensures that milk reaching the customers is of same quality as dispatched from the Dairy.

 Keeping milk cool Mother Dairy takes care to keep milk cool at every stage-it is chilled before transporting in insulated tankers, it is stored in insulated silos and kept in refrigerated tanks at the shops. Keeping milk cool slows down the rate at which bacteria multiply. This also increases its shelf life.

Mother Dairy India Limited.,

NDDB HOUSE Safdarjung Enclave New Delhi -110029 Contact Person : N. Babu Arvind Singhal New Delhi - 11 00 01 Technopak Advisors, Fourth Floor, DLF Tower 8-A Tel.: +91 011 41529100 DLF Cyber City, Phase II Fax: +91 011 41527170 Gurgaon 122 002 (National Capital Region of Delhi) Haryana, India E-mail:export@motherdairy.com Tel: (91-124) 454 1111, 288 1111 Website:www.motherdairy.com
Fax: (91-124) 454 1198, 454 1199 Email: arvind.singhal@technopak.com Web: www.technopak.com

Thank You !