Adobe to Acquire Neolane

Company

FACT SHEET

Overview

Adobe is one of the largest software companies in the world, and is the global leader in digital media and digital marketing solutions. Adobes diverse product line enables its customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. Adobe customers can make, manage, measure, and monetize their content across every channel and screen. NASDAQ: ADBE Adobe.com San Jose, CA Shantanu Narayen 11,000+ worldwide 1982 Chuck Geschke John Warnock

Neolane provides conversational marketing technology that empowers organizations to build and sustain one-to-one dialogues, dramatically increasing revenue and marketing efficiency.

Ticker Symbol Website Headquarters President & CEO Employees Founded Founders

Privately held; venture-funded Neolane.com Paris, France Stphane Dehoche 300+ worldwide 2001 Stphane Dehoche Stephan Dietrich Thomas Boudalier Benoit Gourdon Neolanes solutions are used by more than 400 customers worldwide, including divisions of 47 of the Fortune Global 500. Neolane was recently recognized as "Visionary" by Gartner in their Multi-channel Campaign Management Magic Quadrant Report (2013), and was also recognized as a Leader among CrossChannel Campaign Management Vendors in a Forrester Wave report (2012).

Digital Marketing Presence

Adobe offers a comprehensive set of integrated marketing solutions, delivered through one of the worlds largest cloud-based delivery capabilities. More than 5000 of the world's top brands rely on Adobe digital marketing solutions, including 9 of the top 10 online retailers and commercial banks, and 8 of the top 10 media companies and auto makers. Adobe digital marketing customers use Adobe Marketing Cloud to deliver more than 460 billion marketing campaign assets a year, measure over ten trillion transactions a year on the web, and manage 27 petabytes of data.

Past Digital Marketing Acquisitions

Omniture (2009), Day Software (2010), Demdex (2011), Auditude (2011), Efficient Frontier (2012)

NOTE: The announced transaction, which is expected to close in July, is subject to customary closing conditions, and there is no certainty that the transaction will close on the anticipated timeline or at all. For a discussion of other risks and uncertainties, please refer to Adobes press release, as well as Adobes SEC filings.