Professional Documents
Culture Documents
PR
PR
Modern PR activities
Traditional PR
Beyond
PR vs. Advertising
PR
more effective than advertising? Declining readership of newspapers Fragmentation and low penetration of broadcast media Ability to zap commercials
Scope of Modern PR
Modern PR Activities
Event Sponsorship
IIMR
Stunt Marketing
Frooti
Charitable Donations
Pepsi
Ad Classmate Notes
Product Placements
Pierce
from Article