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  • Marketing Management I (Sec. B) Consumer Behavior Assignment

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    Durgesh Rai
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    This document outlines a group assignment for a Marketing Management course. Students will work in groups of four to consider a hypothetical purchase decision for a mobile handset, clothes, or laptop. They must list and evaluate the factors that impacted their purchase behavior. They also must apply the Expectancy Value Model of consumer decision making to analyze alternative brands for their chosen product and provide clear rationale for the brand they ultimately select.

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    ASSIGNMENT

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    CB Assignment

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    This document outlines a group assignment for a Marketing Management course. Students will work in groups of four to consider a hypothetical purchase decision for a mobile handset, clothes, or laptop. They must list and evaluate the factors that impacted their purchase behavior. They also must apply the Expectancy Value Model of consumer decision making to analyze alternative brands for their chosen product and provide clear rationale for the brand they ultimately select.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    10 views1 page

    Marketing Management I (Sec. B) Consumer Behavior Assignment

    Uploaded by

    Durgesh Rai
    This document outlines a group assignment for a Marketing Management course. Students will work in groups of four to consider a hypothetical purchase decision for a mobile handset, clothes, or laptop. They must list and evaluate the factors that impacted their purchase behavior. They also must apply the Expectancy Value Model of consumer decision making to analyze alternative brands for their chosen product and provide clear rationale for the brand they ultimately select.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
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    Marketing Management I (Sec.

    B) Consumer Behavior Assignment


    ** Assignment to be done in groups of FOUR. Consider a case of a hypothetical purchase decision to be made- for the purchase of a new mobile handset/ new set of clothes/ a laptop. Enlist and evaluate all the factors that had an impact on your purchase behavior. Apply the Expectancy Value Model of Consumer Decision Making, for a set of alternative brands of your chosen product, giving lucid rationale for the finally selected brand.

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