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RDD Retail Merchandising Services

Guiding Principles

 Dedicated, Perishables-exclusive retail sales & merchandising force, with

“No-Gap” market coverage
 Wakefern (ShopRite, Price Rite & wholesale customers)
 NY Metro Urban and Suburban Independent Grocers (co-ops, voluntary banners)
 Ahold Delhaize (Stop & Shop, Giant Martin’s, Giant Food, Hannaford & Food Lion through RSM & RDD Southeast)
 Fully-resourced, trained, technology-enabled & accountable Retail Team
 Veteran team of professionals; average 15+ years industry service – among highest in the business
 Real-time visual retail reporting and analytics via Go Spot Check
 Deliver clients’ merchandising standards to achieve sales volume objectives
 Retail representatives focused on SELLING MORE CASES & DISPLAYS
 Relentless focus on PRODUCT ROTATION to minimize spoils reclamation
 New item cut-ins coordinated with retailer ISE schedule
 Close distribution Out-of-Stocks & Voids
 Structural integrity with dedicated resources for specialized activities
 Core continuity coverage (dairy, fresh foods, frozen, produce & fresh bakery)
 Perishables resets, ISE fulfillment, seasonal blitz’s and foodservice specialists
 Respectful & responsive rapport with co-op members, store management &
department staff

RDD ASSOCIATES
Perishables Expertly Merchandised