Presenters: 1. Michelle Loh Yee Teng (TP028569) 2. Samuel Peter (TP029215) 3. Sidra Maryam (TP031413) 4.

Khaled Mohamed (TP026348)

Introduction to Management (BM007-3-1)

INTRODUCTION
Well known Coffee Company and Coffeehouse based in Seattle. It was founded on 30 March 1971. Partners: Jerry Baldwin, Zev Seigl and Gordon Bowker.

INTRODUCTION (Cont.)
Opened in USA Seatel Based company. Has many products:

MEGA ENVIRONMENT
1.International element 2.Technological Element

1. INTERNATIONAL ELEMENT

INTERNATIONAL ELEMENTS
Different economical, political, social and cultural elements in different countries. Development and success is greatly influenced by the ransom coming from the places outside of a companys home country.

STARBUCKS AROUND THE WORLD

Starbucks to open Coffee Farm in China

Making way for Employment Opportunities 1000+ outlets to be opened in China alone.(bloomberg) China to become the Worlds largest coffee supplier in the coming years. (bloomberg) Starbucks plans to have its own farms in South China.(bloomberg)

Coffee to become the Largest consumed product in the coming years.(prediction)

2. TECHNOLOGY ELEMENT

MOBLIE APP

USES OF MOBILE APP

Order/Purchase Pay Check card balance Find Starbucks store that accepts mobile payments Track reward

La Marzocco Shot Brewer

Making a Latte on the Starbucks Verismo Espresso Machine

TASK ENVIRONMENT
1. Competitors element 2. Suppliers Element

1. Competitors

Starbucks in Malaysia operated by Berjaya Starbucks coffee company sdn Bhd. The first store opening in Kuala Lumpur on 17th of December 1998.

COMPETITORS OF STARBUCKS
There are few competitors are trying to get better service such as, Coffee Bean, San Francisco Coffee, and Gloria Jeans.

STRATEGY OF STARBUCKS

PROMOTION IN STARBUCKS

PRODUCTS SOLD IN STARBUCKS

2. SUPPLIERS

Starbucks C.A.F.E. Practices

Ensuring the ethical sourcing of coffee. Ensuring the quality and integrity of the thirdparty verification process for its C.A.F. E. Sourcing sustainably grown and processed coffee by evaluating the economic, social and environmental aspects of coffee production.

Global Starbucks Suppliers

Building a worldclass, sustainable supply requires great talent and incredible passion. chain.