PROJECT REPORT ON

STUDY OF CUNSUMER BUYING BEHAVIOUR FOR BAKERY PRODCTS

Submitted fort the partial fulfillment of the Award Of Bachelor of Business Administration Degree From Ch. Charan Singh university, meerut (Session 2010-2013) Submitted To: MS MANIKA SHARMA Faculty, Management Department Submitted By: ANCHAL JAIN Roll. No.9674543 BBAVIth Sem.

Department of Management

College of Applied Education & Health Sciences

Gangotri, Roorkee Road, Meerut (U.P.) Telefax : +91-121-2610931, 2610200, 2610033

Original Certificate

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the completion of any task would be but incomplete without the mention of people who made it possible, whose constant guidance and encouragement crowned my efforts with success I consider it a privilege to express my gratitude and respect to all those who guided me in the completion of the project I feel gratitude to Ms Manika Mam generosity kindness to help me to preserve with this study I would like to thank Mr. Anil Sharma Marketing Manager for giving me the opportunity to under go the summer training in Britania .

Table of Contents

Abstract Objectives Introduction Company Profiles Research Methodology Data Analysis Findings Limitations Conclusion Bibliography Questionnaire