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Taking it to the limit

Beyond traditional sports High level of physical exertion Inherent danger Adrenaline rush Young demographic Individuals rather than teams

Might be traced back to rock-climbing, marathon running in the 70s, but opinions vary Evolved from traditional sports due to advances in sports technology A modern rite of passage, according to some sociologists Popularized by media attention and marketing trends Guaranteed to continue to evolve

Bouldering (rock climbing without rope) BASE jumping (from buildings, bridges, cliffs) Barefoot skiing Bungee jumping

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