Visual Journal 2 Visual Communication BMC 1324

Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin

TYPOGRAPHY DESIGN/FONT
Design 1
Good
The font is harmonious collaborating with the theme. The word Talk-Mania is colored in every paragraph to highlight the importance of it.

Bad
Too many words in CAPS LOCK. Words are very hard to see and confusing. No design of typography. Dull.

Design 2
Good
Font is consistent and the size is balanced. Able to differentiate the title and the content easily.

Bad
The titles font is in too simple design. Font is too small too read.

Layout design
Design 1
Good
Very well arranged Creative and not too colourful

Bad
The visual is big but fonts are small. Not attractive

Design 2
Good
Very well arranged Very neat and tidy Looks professional

Bad
Layout design does not match with the content Not consistent with images where the pictures are irrelevant

COLOUR BALANCE
Design 1
Good
Colours used are less and not more than 5 Colour is harmonious and matches with the theme and content

Too black in colour

Bad

Design 2
Good
Very good to look at. Wont cause eye sore.

Bad
More than 5 colours. The colour of the theme does not suit the content.

CONSISTENCY
Design 1
GOOD
Colours are consistent where the Topic and content and easily be differentiated. Words are not in a consistent alignment Words are not in a consistent size.

BAD

Words are here and there and not arranged properly.

Design 2
GOOD
The font size is very consistent. The paragraphs are aligned accordingly.

BAD
Pictures are not consistently arranged.

Perspective & Arguments

Colour contrast is okay but the overall design is bad. The colour is too dull and looks boring. Too much text and the text is not aligned and not in a consistent size.

Design 1

Design 2
The overall looks okay but the theme does not suit the content. With the pictures in it, it looks something more convincing than the theme which brings out a very simplistic feeling.

Thank You