Pillais Institute of Management Studies and Research Research Methodology and Fundamentals of Marketing Research

Course Content 1. Relevance & Scope of Research in Management 2. Steps Involved in the Research Process 3. Identification of Research Problem 4. Defining Research Problems 5. Research Design techniques, Questionnaire preparation 6. Data Collection Primary and Secondary 7. Data Management Plan Sampling & Measurement 8. Data Analysis Data techniques 9. Research Report Writing 10. Computer Aided Research Methodology

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Topic Relevance & Scope of Research in Management Steps Involved in the Research Process Identification of Research Problem Defining Research Problems Research Design techniques, preparation Questionnaire

Sessions 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr

Data Collection Primary and Secondary

tutorial 7 8 Data Management Plan Sampling & Measurement Data Analysis Data techniques 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial 2 hrs lectures and one hr tutorial

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Research Report Writing computer Aided Research Methodology

Text Books Recommended, Students may follow any Text book of their choice also. Business Research Methodology Himalaya Publishing House by J.K.Sachdeva Research Methodology Excel Books by Aditham Bhiyanga Rao Marketing Research - Tata Mc Graw Hill by Rajendra Nargundkar Business Research Methods Tata Mc Graw Hill by Donald R.Cooper & Pamela S.Schindler Marks for internal and external evaluation External = 60 marks Internal = 40 marks 1. 10 marks, test in statistical tools 2. Group Assignment 15 marks Research on one topic. This will cover the entire syllabus. 3. One Individual written assignment on Marketing Research Companies 1 X 5 = 5 marks 4. Attendance of all the classes 10 marks