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  • Facts and Figures About Michelin: Key To Worksheet

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    Michelin is a large French tire manufacturer based in Clermont-Ferrand, France that employs over 120,000 people worldwide. It advertises heavily on television, magazines, and at racing events to promote its tires. Michelin's main markets are in Europe and the United States, though it is working to expand in Asia. The company generates over €14 billion in annual sales.

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    Facts and Figures About Michelin and Key (Solucionario)

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    Michelin is a large French tire manufacturer based in Clermont-Ferrand, France that employs over 120,000 people worldwide. It advertises heavily on television, magazines, and at racing events to promote its tires. Michelin's main markets are in Europe and the United States, though it is working to expand in Asia. The company generates over €14 billion in annual sales.

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    26 views1 page

    Facts and Figures About Michelin: Key To Worksheet

    Uploaded by

    andria_890
    Michelin is a large French tire manufacturer based in Clermont-Ferrand, France that employs over 120,000 people worldwide. It advertises heavily on television, magazines, and at racing events to promote its tires. Michelin's main markets are in Europe and the United States, though it is working to expand in Asia. The company generates over €14 billion in annual sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
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    Facts and figures about Michelin

    Name of the company : Michelin old family company Main business : tyre manufacturer Address : Clermont Ferrand (in the centre of France) Employees : 120,000 people Main competitors : Firestone, Goodyear Company marketing policy : Michelin advertises on TV, in magazines, at racing events Main markets : Europe and USA, developing the Asian market. Turnover : Annual sales over 14 billion

    Key to Worksheet
    An interview
    I work for Michelin. Yes, it is. Where is it based? It manufactures tyres. (tire: neumtico AmE; tyre: neumtico BrE) How many people does it employ? Where do you advertise? Reading Do you work in Clermont Ferrand? What do you do? Famous companies 1. Apple 2. Jaguar 3. Nintendo 4. Perrier 5. Philps 6. Lindt 7. Simmenes 8. Agnelli

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