Assignment in Product Planning and Development: Submitted By: Orca, Chris Paul Y. 09-1453 BSBM 41C (PM)

Assignment in Product Planning and Development
Submitted By: Orca, Chris Paul Y. 09-1453 BSBM 41C (PM)
Submitted to: Ms. Queencifel O. Mabugay
1) WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY?
Product Planning ongoing process of identifying and articulating market requirements that define a
products feature set. Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market.
2)
ENUMERATE AND EXPLAIN THE DIFFERENT PRODUCT PLANNING CYCLE.
Input. Includes the raw materials that require to the products to make it complete and also
processing of ideas to build a product for selling in the target market.
Product Ideas Refined. Ideas that have been collect or decided to make a quality product that
could be meet the satisfaction of the consumer. Products Approved. After the product proposal it must be approved for selling in the market. Market Requirements Refined. Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement.
Development Initiated. To maintain the loyalty of the consumers after they use it by continuously
improving not just the quality of product but also the services.
1)
WHAT ARE THE DIFFERENT FORMS OF A PRODUCT?
PHYSICAL PRODUCT PERSON PLACE ORGANIZATION IDEA SERVICES
2)
WHAT IS A FAD? Product that come and go easily.
3)
WHY NEW PRODUCTS FAIL? Cause of new products failure: 1. No competitive point of difference, unexpected reactions from competitors; 2. Poor positioning 3. Poor quality of product 4. Non-delivery of promised benefits of product 5. Too little marketing support 6. Poor perceived price/quality value 7. Faulty estimate of market potential and other marketing research mistake 8. Faulty estimates of production and marketing costs 9. Improper channels of distribution and marketing costs 10. Rapid change in the market after the product was introduced
Submitted By: Santos, Yu-ann Mae A. BSBM 41C (PM)
1) WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning ongoing process of identifying and articulating market requirements
that define a products feature set. Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market.
2) ENUMERATE AND PLANNING CYCLE.
EXPLAIN
THE
DIFFERENT
PRODUCT
Input - Includes the raw materials that require to the products to make it complete
and also processing of ideas to build a product for selling in the target market.
Product Ideas Refined - Ideas that have been collect or decided to make a quality
product that could be meet the satisfaction of the consumer. Products Approved - After the product proposal it must be approved for selling in the market. Market Requirements Refined - Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement. Development Initiated - To maintain the loyalty of the consumers after they use it by continuously improving not just the quality of product but also the services.
1) WHAT ARE THE DIFFERENT FORMS OF A PRODUCT?

2) WHAT IS A FAD? Product that come and go easily.
3) WHY NEW PRODUCTS FAIL?

Cause of new products failure: 1. No competitive point of difference, unexpected reactions from competitors; 2. Poor positioning 3. Poor quality of product 4. Non-delivery of promised benefits of product 5. Too little marketing support 6. Poor perceived price/quality value 7. Faulty estimate of market potential and other marketing research mistake 8. Faulty estimates of production and marketing costs 9. Improper channels of distribution and marketing costs 10. Rapid change in the market after the product was introduced
Submitted By:
Ortega, Daneth D. 10-4149 BSBM 41C (PM)
1) WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning ongoing process of identifying and articulating market
requirements that define a products feature set.
Includes developing a product concept and testing it; creating a product idea
and following through on it until the product is introduced to the market.
2) ENUMERATE
AND
EXPLAIN
THE
DIFFERENT
PRODUCT
PLANNING CYCLE. Input - Includes the raw materials that require to the products to make it
complete and also processing of ideas to build a product for selling in the target market.
Product Ideas Refined - Ideas that have been collect or decided to make a
quality product that could be meet the satisfaction of the consumer.
Products Approved - After the product proposal it must be approved for

selling in the market.
Market Requirements Refined - Before selling into market make it sure that
the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement.
Development Initiated - To maintain the loyalty of the consumers after they

use it by continuously improving not just the quality of product but also the services.

Cause of new products failure: 1. No competitive point of difference, unexpected reactions from competitors 2. Poor positioning 3. Poor quality of product 4. Non-delivery of promised benefits of product 5. Too little marketing support 6. Poor perceived price/quality value 7. Faulty estimate of market potential and other marketing research mistake 8. Faulty estimates of production and marketing costs 9. Improper channels of distribution and marketing costs 10. Rapid change in the market after the product was introduced
Submitted By: Ilarina, Alexandre Marcelle A. 10-3763 BSBM 41C (PM)
Includes developing a product concept and testing it; creating a product

idea and following through on it until the product is introduced to the market.
2) ENUMERATE AND EXPLAIN THE DIFFERENT PRODUCT PLANNING CYCLE. Input - Includes the raw materials that require to the products to make
it complete and also processing of ideas to build a product for selling in the target market.
Product Ideas Refined - Ideas that have been collect or decided to make
a quality product that could be meet the satisfaction of the consumer.
Products Approved - After the product proposal it must be approved

for selling in the market.
Market Requirements Refined - Before selling into market make it sure

that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement.
Development Initiated - To maintain the loyalty of the consumers after

they use it by continuously improving not just the quality of product but also the services.
4)


Submitted By: Orellana, Oliver B. 10-3842 BSBM 41C (PM)
Includes developing a product concept and testing it; creating a product idea and
following through on it until the product is introduced to the market.
2) ENUMERATE AND EXPLAIN THE DIFFERENT PRODUCT PLANNING CYCLE. Input - Includes the raw materials that require to the products to make it
complete and also processing of ideas to build a product for selling in the target market.
Product Ideas Refined - Ideas that have been collect or decided to make a
quality product that could be meet the satisfaction of the consumer.
Products Approved - After the product proposal it must be approved for selling
in the market.
Market Requirements Refined - Before selling into market make it sure that the
product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement.
Development Initiated - To maintain the loyalty of the consumers after they use
it by continuously improving not just the quality of product but also the services.


Submitted By: Labe, Jhona L. 10-3453 BSBM 41C (PM)
1) WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning is a process of identifying and articulating market
requirements that define a products feature set. It Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market.
2) ENUMERATE AND EXPLAIN THE DIFFERENT PRODUCT PLANNING CYCLE. Input - Includes the raw materials that require to the products to make
it complete and also processing of ideas to build a product for selling in the target market. Product Ideas Refined - Ideas that have been collect or decided to make a quality product that could be meet the satisfaction of the consumer. Products Approved - After the product proposal it must be approved for selling in the market. Market Requirements Refined - Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement. Development Initiated - To maintain the loyalty of the consumers after they use it by continuously improving not just the quality of product but also the services.

Cause of new products failure: 1. No competitive point of difference, unexpected reactions from competitors 2. Poor positioning 3. Poor quality of product 4. Non-delivery of promised benefits of product 5. Too little marketing support 6. Poor perceived price/quality value 7. Faulty estimate of market potential and other marketing research mistake 8. Faulty estimates of production and marketing costs 9. Improper channels of distribution and marketing costs 10. Rapid change in the market after the product was introduced
Assignment in Elective 2 Product Planning and Development
Submitted By: Amorganda, Jhunn Yves T. 10-3784 BSBM 41C (PM)
Submitted to: Ms. Queencifel Mabugay
1. WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning ongoing process of identifying and articulating market requirements that define a products feature set. Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market. 2. ENUMERATE AND EXPLAIN PRODUCT PLANNING CYCLE. THE DIFFERENT
Input. Includes the raw materials that require to the products to make it complete and also processing of ideas to build a product for selling in the target market. Product Ideas Refined. Ideas that have been collect or decided to make a quality product that could be meet the satisfaction of the consumer. Products Approved. After the product proposal it must be approved for selling in the market. Market Requirements Refined. Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement. Development Initiated. To maintain the loyalty of the consumers after they use it by continuously improving not just the quality of product but also the services.
1. WHAT ARE PRODUCT? Physical product Person Place Organization Idea Services
THE
DIFFERENT
FORMS
OF
2. WHAT IS A FAD? Product that come and go easily. 3. WHY NEW PRODUCTS FAIL? Cause of new products failure: 4. No competitive point of difference, unexpected reactions from competitors; 5. Poor positioning 6. Poor quality of product 7. Non-delivery of promised benefits of product 8. Too little marketing support 9. Poor perceived price/quality value 10. Faulty estimate of market potential and other marketing research mistake 11. Faulty estimates of production and marketing costs 12. Improper channels of distribution and marketing costs 13. Rapid change in the market after the product was introduced.
Assignment in Elective 2 Product Planning and Development
Submitted By: Loredo, Mark Bryan O. 10-0041 BSBM 41C (PM)
Submitted to: Ms. Queencifel Mabugay
1)
WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning ongoing process of identifying and articulating market requirements that define a products feature set. Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market.
2)
ENUMERATE
AND
EXPLAIN
THE
DIFFERENT
PRODUCT
PLANNING CYCLE. Input. Includes the raw materials that require to the products to make it complete and also processing of ideas to build a product for selling in the target market. Product Ideas Refined. Ideas that have been collect or decided to make a quality product that could be meet the satisfaction of the consumer. Products Approved. After the product proposal it must be approved for selling in the market. Market Requirements Refined. Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement. Development Initiated. To maintain the loyalty of the consumers after they use it by continuously improving not just the quality of product but also the services.
1) WHAT ARE THE DIFFERENT FORMS OF A PRODUCT? Physical product Person Place Organization Idea Services 2) WHAT IS A FAD? Product that come and go easily. 3) WHY NEW PRODUCTS FAIL? Cause of new products failure: 11. No competitive point of difference, unexpected reactions from competitors; 12. Poor positioning 13. Poor quality of product 14. Non-delivery of promised benefits of product 15. Too little marketing support 16. Poor perceived price/quality value 17. Faulty estimate of market potential and other marketing research mistake 18. Faulty estimates of production and marketing costs 19. Improper channels of distribution and marketing costs 20. Rapid change in the market after the product was introduced
Submitted By: Lara, Mark Rio A. 10-3628 BSBM 41C (PM)
Submitted To: Ms. Queencifel O. Mabugay
1)
WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY? Product Planning ongoing process of identifying and articulating market
requirements that define a products feature set. Includes developing a product concept and testing it; creating a product idea and following through on it until the product is introduced to the market.
2)
ENUMERATE AND PLANNING CYCLE.
EXPLAIN
THE
DIFFERENT
PRODUCT
Input. Includes the raw materials that require to the products to make it complete
and also processing of ideas to build a product for selling in the target market. Product Ideas Refined. Ideas that have been collect or decided to make a quality product that could be meet the satisfaction of the consumer. Products Approved. After the product proposal it must be approved for selling in the market. Market Requirements Refined. Before selling into market make it sure that the product is not focus on the simply quality you must identify what features of the product that customers will use it by adding more detail or improvement. Development Initiated. To maintain the loyalty of the consumers after they use it by continuously improving not just the quality of product but also the services.
1)

2)
3)
WHY NEW PRODUCTS FAIL?

1)

2)
3)
WHY NEW PRODUCTS FAIL?


Assignment in Product Planning and Development: Submitted By: Orca, Chris Paul Y. 09-1453 BSBM 41C (PM)

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Assignment in Product Planning and Development: Submitted By: Orca, Chris Paul Y. 09-1453 BSBM 41C (PM)

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Assignment in Product Planning and Development

Submitted By: Orca, Chris Paul Y. 09-1453 BSBM 41C (PM)

Submitted to: Ms. Queencifel O. Mabugay

1) WHAT IS PRODUCT PLANNING AND DEVELOPMENT AND WHY IS IT NECESSARY?

ENUMERATE AND EXPLAIN THE DIFFERENT PRODUCT PLANNING CYCLE.

WHAT ARE THE DIFFERENT FORMS OF A PRODUCT?

PHYSICAL PRODUCT PERSON PLACE ORGANIZATION IDEA SERVICES

WHAT IS A FAD? Product that come and go easily.