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    The Indian Premier League (IPL) is a professional Twenty20 cricket league established by the Board of Control for Cricket in India. The top Indian and international cricketers participate in the league, which is considered the world's premier Twenty20 competition. Various cities in India host franchises owned by corporate entities. The IPL earns the BCCI around $1.6 billion over several years through franchise revenues and sponsorships from companies like DLF Group, Hero Honda, and PepsiCo. The annual player auctions and matches between the franchises are highly anticipated events that attract many viewers.

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    The Indian Premier League (IPL) is a professional Twenty20 cricket league established by the Board of Control for Cricket in India. The top Indian and international cricketers participate in the league, which is considered the world's premier Twenty20 competition. Various cities in India host franchises owned by corporate entities. The IPL earns the BCCI around $1.6 billion over several years through franchise revenues and sponsorships from companies like DLF Group, Hero Honda, and PepsiCo. The annual player auctions and matches between the franchises are highly anticipated events that attract many viewers.

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    77 views15 pages

    IPL

    Uploaded by

    Varsha Sukhramani
    The Indian Premier League (IPL) is a professional Twenty20 cricket league established by the Board of Control for Cricket in India. The top Indian and international cricketers participate in the league, which is considered the world's premier Twenty20 competition. Various cities in India host franchises owned by corporate entities. The IPL earns the BCCI around $1.6 billion over several years through franchise revenues and sponsorships from companies like DLF Group, Hero Honda, and PepsiCo. The annual player auctions and matches between the franchises are highly anticipated events that attract many viewers.

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    of 15

    THE IPL

    A professional league for Twenty20 cricket championship Initiated by the Board of Control for Cricket in India (BCCI) Generally considered to be the world's showcase for Twenty20 cricket Top Indian and international players participate Richest cricket tournament".

    SEASONS
    IPL 1 IPL 2 IPL 3 IPL 4 IPL 5

    FRANCHISEES
    TEAMS Chennai Super Kings Delhi Daredevils Mumbai Indians Kings XI Punjab OWNERS The India Cements Limited GMR Sports Pvt Ltd Indiawin Sports Pvt. Ltd KPH Dream Cricket Private Limited Knight Riders Sports Private Ltd Sahara Adventure Sports Limited Jaipur IPL Cricket Private Ltd Royal Challengers Sports SUN TV Network

    Kolkata Knight Riders


    Pune Warriors India

    Rajasthan Royals Royal Challengers Bangalore Sunrisers Hyderabad

    RULES FOR FRANCHISEE


    In the annual auction Signing domestic players Signing uncapped players Trading Signing replacements

    REVENUE
    Expected to bring the BCCI an income of approximately US$1.6 billion, over a period of five to ten years It is directed to a central pool Till 2017: IPL: 40%, FRANCHISEES: 54%, PRIZE MONEY: 6% Post 2017: IPL: 50%, FRANCHISEES: 45%, PRIZE MONEY: 5%

    SPONSORSHIPS
    DLF Group paid US$50 million to be the title sponsor for 5 years Hero Honda worth $22.5-million PepsiCo worth $12.5-million Kingfisher at $26.5-million

    PEPSICO BAGS TITLE SPONSORSHIP FOR IPL

    Marketing Strategies
    TV Commercials Team Anthems Merchandise Brand Ambassadors Controversies

    IPL 2013

    Apr 3, 2013 to May 26, 2013

    PLAYERS AUCTION

    TEAM
    MI PWI PWI PWI SH KKR CSK CSK

    PLAYER
    GLEN MAXWELL AJANTHA MENDIS KANE RICHRDSON ABHISHEK NAYAR THISARA PEREIRA SACHITHRA SENANAYAKA CHRISTOPHER MORRIS DIRK NANNES

    TYPE
    ALLROUNDER BOWLER BOWLER ALLROUNDER ALLROUNDER

    PRICE
    $10,00,000 $7,25,000 $7,00,000 $6,75,000 $6,75,000

    AL-ROUNDER $6,25,000 ALLROUNDER BOWLER $6,25,000 $6,00,000

    PRESENTED BY
    NEHA RAO PRASAD PAME SANAULLAH SHAIKH SHAZAN KHAN SHOEB BHINDERWALA 70

    97 99

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